Mamaearth Pink Glow Serum 50ml 50 ml

0 reviews
Mamaearth Pink Glow Serum 50ml 50 ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get hydrated with Mamaearth Beetroot Hydraful Essence Serum for a pink glow
  • Enjoy up to 92% instant hydration for smooth and supple skin
  • Lightweight formula with easy absorption for all skin types
  • Nourish and boost hydration levels with natural ingredients and cruelty-free formula

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient alignment position Mamaearth Beetroot Hydraful Essence Serum well in the growing natural skincare segment in India.

⭐ Reviews Summary

✅ What Users Love

  • Provides instant hydration
  • Leaves skin smooth
  • Promotes a hydrated pink glow

⚠️ What to Watch

  • May be too thick for some skin types
  • Scent may be overpowering for some
  • Packaging could be improved for easier dispensing
Rs.398.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Name Mamaearth Beetroot Hydraful Essence Serum
Volume 50 ml
Key Ingredients Beetroot, Hyaluronic Acid Complex
Hydration Up to 92% Instant Hydration
Formula Lightweight
Absorption Easy Absorption
Safety Free from Parabens, Silicones, Sulfates, Artificial Colors
Skin Types All Skin Types
Cruelty-Free Yes
Dermatologically Tested Yes
Price 499.00
Details



This essence serum from Mamaearth is specifically formulated to hydrate and nourish the skin, giving you a pink glow. Enriched with beetroot and hyaluronic acid complex, it provides up to 92% instant hydration, leaving your skin smooth and supple.



Key features of this serum include its lightweight formula, easy absorption, and long-lasting hydration. It is free from harmful chemicals like parabens, silicones, sulfates, and artificial colors, making it safe for all skin types.



This serum is suitable for anyone looking to boost their skin's hydration levels and achieve a healthy, pink glow. Whether you have dry, normal, or combination skin, this product can help nourish and hydrate your skin effectively.



Pros of this serum include its hydrating properties, lightweight formula, and natural ingredients. It is also cruelty-free and dermatologically tested, ensuring that it is safe and effective for use.



Cons of this serum may include its slightly higher price point compared to other similar products on the market. Some users may also find the pink tint of the serum to be too subtle for their liking.



Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Beetroot and Hyaluronic Acid align with current consumer preferences for natural and hydrating skincare ingredients. Euromonitor
Brand Strength 20 18 Mamaearth is a well-established brand known for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other brands offering similar hydrating serums. Kantar
Use-case Advantage 5 5 Addresses the need for daily hydration and smooth skin texture. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient alignment position Mamaearth Beetroot Hydraful Essence Serum well in the growing natural skincare segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Beetroot and Hyaluronic Acid align with current consumer preferences for natural and hydrating skincare ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth is a well-established brand known for quality and innovation.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands offering similar hydrating serums.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for daily hydration and smooth skin texture.
    Sources: GfK
Summary
Strong brand and ingredient alignment position Mamaearth Beetroot Hydraful Essence Serum well in the growing natural skincare segment in India.

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Where to Buy

Mamaearth Official Website
₹599.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹599.00
2-4 days · ⭐ 4.5/5
Buy
Nykaa
₹599.00
2-4 days · ⭐ 4.3/5
Buy
Health & Glow
₹599.00
N/A · ⭐ 4.2/5
-
NewU
₹599.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Official Website
599.00 3-5 days 4.8/5 Buy Now
Amazon India
599.00 2-4 days 4.5/5 Buy Now
Nykaa
599.00 2-4 days 4.3/5 Buy Now
Health & Glow
599.00 N/A 4.2/5 -
NewU
599.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.398.00 Rs.499.00

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Mamaearth Beetroot Hydraful Essence Serum 50 ml For Hydrated Pink Glow with Beetroot 1 Hyaluronic Acid Complex Face Serum Upto 92 Instant Hydration For Daily Smooth

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Rs.398.00 Rs.499.00