Mamaearth Beetroot Hydraful Essence Serum 50 ml For Hydrated Pink Glow with Beetroot 1 Hyaluronic Acid Complex Face Serum Upto 92 Instant Hydration For Daily Smooth

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient alignment position Mamaearth Beetroot Hydraful Essence Serum well in the growing natural skincare segment in India.
Rs.398.00 Rs.499.00
Best price from Amazon.in Amazon.in

Details



This essence serum from Mamaearth is specifically formulated to hydrate and nourish the skin, giving you a pink glow. Enriched with beetroot and hyaluronic acid complex, it provides up to 92% instant hydration, leaving your skin smooth and supple.



Key features of this serum include its lightweight formula, easy absorption, and long-lasting hydration. It is free from harmful chemicals like parabens, silicones, sulfates, and artificial colors, making it safe for all skin types.



This serum is suitable for anyone looking to boost their skin's hydration levels and achieve a healthy, pink glow. Whether you have dry, normal, or combination skin, this product can help nourish and hydrate your skin effectively.



Pros of this serum include its hydrating properties, lightweight formula, and natural ingredients. It is also cruelty-free and dermatologically tested, ensuring that it is safe and effective for use.



Cons of this serum may include its slightly higher price point compared to other similar products on the market. Some users may also find the pink tint of the serum to be too subtle for their liking.



Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Beetroot and Hyaluronic Acid align with current consumer preferences for natural and hydrating skincare ingredients. Euromonitor
Brand Strength 20 18 Mamaearth is a well-established brand known for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other brands offering similar hydrating serums. Kantar
Use-case Advantage 5 5 Addresses the need for daily hydration and smooth skin texture. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient alignment position Mamaearth Beetroot Hydraful Essence Serum well in the growing natural skincare segment in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Mamaearth Beetroot Hydraful Essence Serum 50 ml For Hydrated Pink Glow with Beetroot 1 Hyaluronic Acid Complex Face Serum Upto 92 Instant Hydration For Daily Smooth

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Rs.398.00 Rs.499.00