Brand X Deconstruct 02 Retinol Face Serum with Peptide - Anti-Aging Night Serum for Fine Lines and Wrinkles - 30ml

Deconstruct 0 2 Retinol Face Serum is a powerful anti-aging serum formulated with 0.2% retinol and 1 peptide to reduce fine lines and wrinkles on the skin.

Key features of this serum include its beginner-friendly formulation, which is gentle on the skin while still providing effective results. It is suitable for both men and women looking to target signs of aging.

This serum is ideal for individuals who are new to using retinol in their skincare routine, as it has a low concentration of retinol that is suitable for beginners.

Pros: - Gentle formula for beginners - Effectively targets fine lines and wrinkles - Suitable for men and women Cons: - May cause irritation for those with sensitive skin - Results may take some time to become noticeable due to low retinol concentration.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Retinol and Peptide aligns with consumer preferences for effective anti-aging solutions.	Gartner
Brand Strength	20	18	Brand X is a well-known and trusted brand in the skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for anti-aging skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing moderate competition from other established anti-aging serums in the market.	Nielsen
Use-case Advantage	5	5	Addresses specific concerns of fine lines and wrinkles effectively.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Brand X Deconstruct 02 Retinol Face Serum well in the growing Indian anti-aging skincare market.

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