Playful Glow Serum

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Brightens skin for a radiant glow
  • Fades dark spots and hyperpigmentation
  • Balances melanin production effectively
  • Suitable for oily, combination, and sensitive skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Chemist At Play Vitamin C Face Serum offers a competitive solution in the Indian skincare market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 529
Total / Avg 4.30★ 529
Consensus: 4.30★ from 529 total reviews
Rs.209.00 Rs.299.00
Best price from Amazon.in Amazon.in
Details
rategic.

Key Features: - Brightens skin - Gives a radiant glow - Fades dark spots - Treats hyperpigmentation - Balances melanin production - Contains ethyl ascorbic acid and glucosamine - Suitable for oily, combination, and sensitive skin types - Beginner-friendly

For whom: This serum is ideal for those looking to enhance their skin's radiance, fade dark spots, and treat hyperpigmentation. It is suitable for oily, combination, and sensitive skin types.

Pros: - Brightens skin and gives a natural glow - Effective in fading dark spots and treating hyperpigmentation - Balances melanin production - Suitable for a variety of skin types - Beginner-friendly

Cons: - May not show immediate results for some users - Sensitive skin types may need to do a patch test before use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a range of benefits suitable for various skin types. Vogue India
Brand Strength 20 10 Established brand with a loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for skincare products in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar vitamin C serums. Beauty Insider
Competition 10 6 Facing competition from both established and new skincare brands. Cosmopolitan India
Use-case Advantage 5 5 Addresses common skin concerns effectively. Elle India
Final Market Score 100 66/100 (3.30/5) Chemist At Play Vitamin C Face Serum offers a competitive solution in the Indian skincare market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a range of benefits suitable for various skin types.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for skincare products in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar vitamin C serums.
    Sources: Beauty Insider
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both established and new skincare brands.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common skin concerns effectively.
    Sources: Elle India
Summary
Chemist At Play Vitamin C Face Serum offers a competitive solution in the Indian skincare market.

Quick Compare

Playful Glow Serum
Rs.299.00
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Rs.450.00
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Where to Buy

Nykaa
₹1200.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹1250.00
2-4 days · ⭐ 4.0/5
Buy
Health & Glow
₹1300.00
N/A · ⭐ 4.3/5
-
NewU
₹1225.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1200.00 3-5 days 4.2/5 Buy Now
Amazon India
1250.00 2-4 days 4.0/5 Buy Now
Health & Glow
1300.00 N/A 4.3/5 -
NewU
1225.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.209.00 Rs.299.00

GO TO STORE GO TO STORE

Chemist At Play 10 Vitamin C Face Serum Brightens Gives Glow Fades Dark Spots Treats Hyperpigmentation Balances Melanin Production Ethyl Ascorbic Acid Glucosamine For Oily Combination Sensitive Skin Types Beginner Friendly Highly St

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Best price
Rs.209.00 Rs.299.00