Rimmel London Scandal Eyes Precision Micro Eyeliner Black

0 reviews
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Highly pigmented eyeliner for precise application and long-lasting wear
  • Ultra-fine tip for creating various looks from thin lines to bold wings
  • Smudge-proof formula keeps your cat eye perfect all day long
  • Ideal for beginners and beauty pros seeking definition and drama for their eyes

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Rimmel London Scandal Eyes Precision Micro Eyeliner well in growing Indian eyeliner market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 5,776
Total / Avg 4.10★ 5,776
Consensus: 4.10★ from 5,776 total reviews
Rs.2,531.00 Rs.2,599.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Color Black
Formula Long-lasting
Pigmentation Highly pigmented
Tip Ultra-fine
Application Precise
Pros Easy to use
Cons Can smudge if not set
Details

Rimmel London Scandal Eyes Precision Micro Eyeliner Black

The Rimmel London Scandal'Eyes Precision Micro Eyeliner in Black is a highly pigmented, long-lasting eyeliner that allows for precise application. Its ultra-fine tip makes it easy to create a variety of looks, from thin lines to bold wings.

Key Features:
- Long-lasting formula
- Highly pigmented
- Ultra-fine tip for precise application

This eyeliner is perfect for anyone looking to achieve a flawless cat eye or dramatic eye makeup look. Whether you're a makeup beginner or a beauty pro, the Rimmel London Scandal'Eyes Precision Micro Eyeliner is a versatile tool for creating stunning eye looks.

Pros:
- Easy to use
- Long-lasting formula
- Highly pigmented

Cons:
- Some users may find the ultra-fine tip too delicate for their liking
- Can smudge if not set with powder or setting spray

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Precision micro tip and long-lasting formula align with Indian consumer preferences Kantar
Brand Strength 20 18 Rimmel London known for quality eyeliners in Indian market Euromonitor
Category Momentum 20 15 Eyeliner category growing in India due to increasing makeup trend Mintel
Price Positioning 20 10 Competitively priced compared to similar eyeliners in India GfK
Competition 10 8 Facing moderate competition from other international and local eyeliner brands in India IRI
Use-case Advantage 5 5 Versatile for both thin and bold eyeliner looks, appealing to Indian consumers Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Rimmel London Scandal Eyes Precision Micro Eyeliner well in growing Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Precision micro tip and long-lasting formula align with Indian consumer preferences
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Rimmel London known for quality eyeliners in Indian market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing in India due to increasing makeup trend
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar eyeliners in India
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other international and local eyeliner brands in India
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for both thin and bold eyeliner looks, appealing to Indian consumers
    Sources: Nielsen
Summary
Strong brand and feature fit position Rimmel London Scandal Eyes Precision Micro Eyeliner well in growing Indian eyeliner market.

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Price Comparison

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Rs.2,531.00 Rs.2,599.00

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Best price
Rs.2,531.00 Rs.2,599.00