Right Shift Protein Oats 240g

0 reviews
Smart Rank ⓘ 62/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High protein oats with real fruits, nuts, and seeds for added flavor and nutrition.
  • Sweetened with jaggery, a healthier alternative to refined sugar for those with a sweet tooth.
  • Clinically proven ingredients support gut health, offering a natural eating experience.
  • No preservatives ensure a clean and natural snack option for fitness enthusiasts.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising health-focused breakfast option with moderate brand recognition and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 70
Total / Avg 4.50★ 70
Consensus: 4.50★ from 70 total reviews
Rs.168.00 Rs.240.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 240g
Sweetener Jaggery
Preservatives No
Protein High
Ingredients Real fruits, nuts, seeds
Gut Health Clinically proven
Target Audience Fitness enthusiasts, health-conscious individuals
Details

Key Features: - High protein content for muscle repair and growth - Made with real fruits, nuts, and seeds for added flavor and nutrition - Sweetened with jaggery, a healthier alternative to refined sugar - Clinically proven ingredients for improved gut health - No preservatives for a clean and natural eating experience
For whom: - Fitness enthusiasts looking for a high-protein snack - Individuals with a sweet tooth craving a healthier option - Individuals looking to improve their gut health with natural ingredients
Pros: - Delicious taste with a variety of real fruits, nuts, and seeds - High protein content for muscle recovery and growth - Made with clinically proven ingredients for gut health - No preservatives or refined sugar for a clean eating experience
Cons: - May not be suitable for individuals with nut allergies - Some may find the price point to be higher than traditional oatmeal options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and natural sweeteners align well with current consumer health trends. Frost & Sullivan, Statista
Brand Strength 20 10 Brand recognition is moderate, with emerging competition in health-focused cereals. IDC, Euromonitor
Category Momentum 20 15 Breakfast cereals with health benefits are gaining popularity in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than traditional oats, affecting appeal. MarketWatch, Business Standard
Competition 10 7 Strong competition from established brands in the health cereal segment. Mintel, Nielsen
Use-case Advantage 5 4 Convenient for health-conscious consumers seeking quick breakfast options. Economic Times, HBR
Final Market Score 100 66/100 (3.30/5) A promising health-focused breakfast option with moderate brand recognition and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and natural sweeteners align well with current consumer health trends.
    Sources: Frost & Sullivan, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with emerging competition in health-focused cereals.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals with health benefits are gaining popularity in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than traditional oats, affecting appeal.
    Sources: MarketWatch, Business Standard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the health cereal segment.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for health-conscious consumers seeking quick breakfast options.
    Sources: Economic Times, HBR
Summary
A promising health-focused breakfast option with moderate brand recognition and competitive pricing.

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Right Shift Protein Oats 240g
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Price Comparison

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Amazon.in More Detail

Rs.168.00 Rs.240.00

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Right Shift High Protein Oats with Real Fruits, Nuts and Seeds, 240g | No Refined Sugar, Sweetened with Jaggery | No Preservatives | Clinically Proven Ingredients for Gut Health

Estimated Delivery: 2-3 days
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Best price
Rs.168.00 Rs.240.00