Roxx Superior Basmati Rice - 1000g 1000 g

0 reviews

Smart Rank ⓘ 70/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Roxx More Superior Whole Grain Rice - Basmati 1000 g offers high quality at an affordable price.
Enjoy the superior taste and texture of Basmati rice in every bite.
Perfect for health-conscious individuals looking for a nutritious rice option.
Conveniently packaged in a 1000 g size for easy storage and usage.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Roxx More Superior Whole Grain Rice offers quality but faces stiff competition in a growing market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	643
Total / Avg	4.00★	643

Consensus: 4.00★ from 643 total reviews

Rs.249.00 Rs.250.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	Roxx More Superior Whole Grain Rice
Model	B07MNG12X3
Weight	1000 g
Nutritional Value	High in fiber and essential nutrients
Taste	Superior taste and aroma
Cooking Time	May take longer to cook compared to white rice
Price	250.0000

Details

Roxx More Superior Whole Grain Rice is a premium basmati rice that is packed with essential nutrients and fiber. It is sourced from the best quality grains to ensure maximum taste and goodness.

Key Features: - 100% whole grain basmati rice - High in fiber and essential nutrients - Superior taste and aroma - Sourced from the best quality grains

For whom: This product is perfect for health-conscious individuals who are looking to incorporate more whole grains into their diet. It is also ideal for those who appreciate the taste and aroma of high-quality basmati rice.

Pros: - Rich in essential nutrients - High in fiber - Superior taste and aroma - Versatile and easy to cook

Cons: - Slightly higher price point compared to other rice brands - May take longer to cook compared to white rice

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Whole grain and basmati features align well with consumer preferences for healthier options.	Consumer Reports, Food Safety
Brand Strength	20	10	Roxx is recognized for quality but lacks top-tier brand loyalty compared to competitors.	Brand Equity, Market Research
Category Momentum	20	15	The demand for premium rice is growing in India due to health trends.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but not the lowest, which may deter price-sensitive buyers.	Market Watch, Economic Times
Competition	10	7	Strong competition from established brands makes market penetration challenging.	Market Share, Industry Analysis
Use-case Advantage	5	4	Ideal for health-conscious consumers, but limited in broader culinary applications.	Culinary Insights, Food Trends
Final Market Score	100	66/100 (3.30/5)	Roxx More Superior Whole Grain Rice offers quality but faces stiff competition in a growing market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Whole grain and basmati features align well with consumer preferences for healthier options.

Sources: Consumer Reports, Food Safety
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Roxx is recognized for quality but lacks top-tier brand loyalty compared to competitors.

Sources: Brand Equity, Market Research
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for premium rice is growing in India due to health trends.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but not the lowest, which may deter price-sensitive buyers.

Sources: Market Watch, Economic Times
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from established brands makes market penetration challenging.

Sources: Market Share, Industry Analysis
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-conscious consumers, but limited in broader culinary applications.

Sources: Culinary Insights, Food Trends

Summary

Roxx More Superior Whole Grain Rice offers quality but faces stiff competition in a growing market.

Quick Compare

Roxx Superior Basmati Rice - 1000g 1000 g

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High quality and great taste
Nutritious whole grain option
Versatile for various dishes

⚠️ What to Watch

Higher price compared to regular rice
Longer cooking time
Some packages may contain broken grains

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⭐ Reviews Summary

✅ What Users Love

Good quality rice
Fresh produce
Value for money

⚠️ What to Watch

Packaging could be better
Some buyers received damaged products
Inconsistent grain quality reported

Bullet Kolam Rice 1kg 1 Kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Good quality rice
Nice aroma when cooked
Value for money

⚠️ What to Watch

Some customers received broken grains
Packaging could be improved
Inconsistent grain size

Ayush Brown Rice/ Boiled Rice/ Kerala Matta Rice Diabetic 10

Rs.899.00

⭐ Reviews Summary

✅ What Users Love

High quality and organic certification
Low glycemic index suitable for diabetics
Rich flavor and texture compared to regular rice

⚠️ What to Watch

Longer cooking time than white rice
Higher price point compared to conventional rice
Some users report a gritty texture if not rinsed properly

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Roxx More Superior Whole Grain Rice - Basmati 1000 g Estimated Delivery: 2-3 days In Stock	Rs.249.00 Rs.250.00 COD	GO TO STORE GO TO STORE
Roxx More Superior Whole Grain Rice - Basmati 1000 g Estimated Delivery: 2-3 days In Stock COD