Sona Masoori Superior Rice 1Kg

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 1Kg pack of high-quality Sona Masoori raw loose rice
  • Affordable price of 195.0000
  • Superior quality for delicious rice dishes
  • Versatile ingredient for various cuisines

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned Sona Masoori rice with strong brand and competitive pricing

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 1,887
Total / Avg 3.90★ 1,887
Consensus: 3.90★ from 1,887 total reviews
Rs.195.00 Rs.195.00
Best price from Amazon.in Amazon.in
Details
- Sona Masoori Raw Loose Rice is a popular variety of rice known for its aromatic fragrance and delicate texture. It is a staple in many Indian households due to its versatility in various dishes.

- Key Features: This 1kg pack of Sona Masoori Raw Loose Rice is of superior quality, ensuring that you get the best taste and texture in your meals. It is naturally gluten-free and low in fat, making it a healthy choice for your everyday cooking.

- For Whom: This rice is perfect for anyone looking for a high-quality staple that can be used in a variety of dishes, from biryanis to pulavs to everyday rice preparations. It is especially popular in South Indian cuisine but can be used in any type of cuisine that calls for rice.

- Pros: The Sona Masoori Raw Loose Rice is easy to cook and has a fluffy texture when cooked. It absorbs flavors well, making it a great base for any dish. The 1kg pack size is convenient for households of all sizes.

- Cons: Some users may find the price slightly higher compared to other rice varieties, but the superior quality and taste make it worth the investment. It is also important to store the rice properly in an airtight container to maintain its freshness and aroma.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal grain size and texture for traditional Indian dishes Times of India, Outlook
Brand Strength 20 15 Established brand with good reputation for quality The Hindu, Economic Times
Category Momentum 20 10 Growing demand for Sona Masoori rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar quality rice brands Livemint, Financial Express
Competition 10 6 Facing moderate competition from local and regional rice brands The Indian Express
Use-case Advantage 5 5 Versatile for daily cooking needs in Indian households India Today
Final Market Score 100 66/100 (3.30/5) Well-positioned Sona Masoori rice with strong brand and competitive pricing
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal grain size and texture for traditional Indian dishes
    Sources: Times of India, Outlook
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with good reputation for quality
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for Sona Masoori rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar quality rice brands
    Sources: Livemint, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from local and regional rice brands
    Sources: The Indian Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for daily cooking needs in Indian households
    Sources: India Today
Summary
Well-positioned Sona Masoori rice with strong brand and competitive pricing

Price Comparison

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Amazon.in More Detail

Rs.195.00 Rs.195.00

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Rs.195.00 Rs.195.00