India Gate Everyday Basmati 5kg 5 kg

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India Gate Everyday Basmati 5kg 5 kg
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality basmati rice for everyday cooking
  • 5 kg pack ensures you have a sufficient supply
  • Great value for money at a competitive price of 470 INR
  • Versatile rice suitable for various dishes and cuisines

Market-Based Score (India)

66/100 (3.30/5)
Decent
India Gate Basmati Rice Everyday 5 kg holds a strong position in the competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 3,119
Total / Avg 3.90★ 3,119
Consensus: 3.90★ from 3,119 total reviews
Rs.324.00 Rs.470.00
Best price from Amazon.in Amazon.in
Details
India Gate Basmati Rice Everyday is a premium quality basmati rice that is perfect for daily consumption. It is known for its long grains, fragrant aroma, and excellent taste that can elevate any meal.

Key Features: 1. Premium quality basmati rice 2. Long grains with a fragrant aroma 3. Excellent taste and texture 4. Suitable for daily consumption

For whom: Ideal for households looking for a high-quality basmati rice for their daily meals. It can be used to make delicious biryanis, pulavs, fried rice, and more.

Pros: 1. Premium quality rice 2. Great taste and aroma 3. Versatile for various recipes 4. Value for money in a 5 kg pack

Cons: 1. Some may find it a bit pricey compared to non-basmati rice brands 2. Packaging could be improved for better storage efficiency

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 India Gate Basmati Rice Everyday 5 kg meets the quality and packaging expectations of Indian consumers Livemint, Financial Express
Brand Strength 20 15 India Gate is a well-established and trusted brand in the rice category Business Standard, Hindu Business Line
Category Momentum 20 10 Basmati rice is a staple in Indian households Mint, Economic Times
Price Positioning 20 10 Competitively priced compared to other brands offering similar quality and quantity Business Today, Moneycontrol
Competition 10 6 Facing competition from other established basmati rice brands in the market The Print, India TV
Use-case Advantage 5 5 Suitable for daily consumption and special occasions due to its quality and taste Outlook India
Final Market Score 100 66/100 (3.30/5) India Gate Basmati Rice Everyday 5 kg holds a strong position in the competitive Indian basmati rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: India Gate Basmati Rice Everyday 5 kg meets the quality and packaging expectations of Indian consumers
    Sources: Livemint, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: India Gate is a well-established and trusted brand in the rice category
    Sources: Business Standard, Hindu Business Line
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Basmati rice is a staple in Indian households
    Sources: Mint, Economic Times
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other brands offering similar quality and quantity
    Sources: Business Today, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands in the market
    Sources: The Print, India TV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for daily consumption and special occasions due to its quality and taste
    Sources: Outlook India
Summary
India Gate Basmati Rice Everyday 5 kg holds a strong position in the competitive Indian basmati rice market.

Price Comparison

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Amazon.in More Detail

Rs.324.00 Rs.470.00

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India Gate Basmati Rice Everyday 5 kg

Estimated Delivery: 2-3 days
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Rs.324.00 Rs.470.00