Patanjali Wheat Atta 10kg

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% organic whole wheat flour for a healthy lifestyle
10kg pack ensures value for money
Traditional chakki process for authentic taste
High-quality bran included for added nutrition

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	179
Total / Avg	4.40★	179

Consensus: 4.40★ from 179 total reviews

Rs.463.00 Rs.500.00

Best price from

Amazon.in

Key Features

Category	Organic Flour
Weight	10kg
Key Ingredients	Whole wheat grains, Bran
Nutritional Benefits	High in fiber, Rich in nutrients
Grinding Method	Traditional Chakki
Organic Status	Yes
Target Audience	Health-conscious individuals
Pros	High in fiber, Rich in nutrients, Organic
Cons	Slightly more expensive, Limited availability

Details

Patanjali Traditional Whole Wheat Chakki Atta with Bran is a premium quality organic flour made from whole wheat grains. It is grinded traditionally using a chakki and contains the goodness of bran, making it rich in fiber and nutrients.

Key Features:
- Made from whole wheat grains
- Contains the goodness of bran
- Rich in fiber and nutrients
- Grinded traditionally using a chakki
- Organic and natural

For whom:
This product is suitable for health-conscious individuals who prefer organic and natural food products. It is ideal for those looking for a nutritious alternative to regular flour.

Pros:
- High in fiber
- Rich in nutrients
- Organic and natural
- Traditional grinding method preserves the nutritional value

Cons:
- May be slightly more expensive compared to regular flour options
- Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Whole wheat with bran aligns with health-conscious consumer preferences.	Euromonitor
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	Nielsen
Category Momentum	20	15	Growing demand for organic flours in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic flour brands.	GfK
Competition	10	6	Facing competition from established and emerging organic flour brands.	IRI
Use-case Advantage	5	5	Versatile flour suitable for various Indian recipes.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Whole wheat with bran aligns with health-conscious consumer preferences.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar organic flour brands.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from established and emerging organic flour brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile flour suitable for various Indian recipes.

Sources: Kantar

Summary

Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Quick Compare

Patanjali Wheat Atta 10kg

Rs.500.00

⭐ Reviews Summary

✅ What Users Love

High quality and fresh taste
Organic and healthy option for cooking
Good value for money in bulk packaging

⚠️ What to Watch

Some users report inconsistent texture
Packaging may not be durable for long-term storage
Limited availability in certain regions

Pro Nature Sonamasoori Rice 1kg

Rs.128.00

⭐ Reviews Summary

✅ What Users Love

High quality and authentic organic rice
Great taste and aroma when cooked
Sustainably sourced and hand-pounded

⚠️ What to Watch

Higher price compared to non-organic rice
Some customers reported broken grains
Limited availability in certain regions

Surti Rice 1Kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High quality rice
Good taste and aroma
Value for money

⚠️ What to Watch

Packaging could be improved
Some inconsistency in grain size
Slightly higher price compared to other brands

SHINSAKURA Sushi Rice - Vacuum Packed 1 Kg

Rs.495.00

⭐ Reviews Summary

✅ What Users Love

High quality and authentic texture for sushi preparation.
Convenient vacuum packing preserves freshness.
Easy to cook with clear instructions provided.

⚠️ What to Watch

Some users found it sticky and hard to rinse properly.
Price point is higher compared to other rice options.
Limited availability in certain regions.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Patanjali Traditional Whole Wheat Chakki Atta with Bran 10kg, Genhu ka Atta, Organic Flour Estimated Delivery: 2-3 days In Stock	Rs.463.00 Rs.500.00 COD	GO TO STORE GO TO STORE
Patanjali Traditional Whole Wheat Chakki Atta with Bran 10kg, Genhu ka Atta, Organic Flour Estimated Delivery: 2-3 days In Stock COD