Surti Rice 1Kg

0 reviews

Smart Rank ⓘ 64/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Premium quality Surti Kolam Rice for authentic dishes
Convenient 1Kg loose packaging for flexible usage
Affordable price of $250 for budget-conscious buyers
Source directly from manufacturer for freshness and purity

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned premium rice brand in a competitive Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	179
Total / Avg	4.10★	179

Consensus: 4.10★ from 179 total reviews

Rs.241.00 Rs.250.00

Best price from

Amazon.in

Details

About Product:

More Superior Surti Kolam Rice Loose 1Kg is a premium variety of rice known for its long grains and excellent cooking properties. It is sourced from the best rice fields in India and packed with care to ensure freshness and quality.

Key Features:

- Long and slender grains
- Superior cooking quality
- Rich aroma and taste
- Packed with utmost care
For whom:

This rice is perfect for anyone who appreciates high-quality rice for their everyday cooking needs. It is ideal for making biryanis, pulao, fried rice, and other rice-based dishes.

Pros:

- Excellent cooking properties
- Rich aroma and taste
- Versatile and can be used in a variety of dishes
- Freshly packed to retain quality
Cons:

- May be slightly more expensive compared to regular rice varieties
- Limited availability in some regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal grain size and texture preferred by Indian consumers.	The Hindu, India Today
Brand Strength	20	10	Established brand reputation for quality and authenticity.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality rice brands.	Financial Express, Business Today
Competition	10	6	Facing strong competition from local and national rice brands.	Hindustan Times, The Indian Express
Use-case Advantage	5	5	Versatile for various Indian dishes and cooking methods.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium rice brand in a competitive Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal grain size and texture preferred by Indian consumers.

Sources: The Hindu, India Today
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation for quality and authenticity.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar quality rice brands.

Sources: Financial Express, Business Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from local and national rice brands.

Sources: Hindustan Times, The Indian Express
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian dishes and cooking methods.

Sources: Outlook, The Tribune

Summary

Well-positioned premium rice brand in a competitive Indian market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	More Superior Surti Kolam Rice Loose 1Kg Estimated Delivery: 2-3 days In Stock	Rs.241.00 Rs.250.00 COD	GO TO STORE GO TO STORE
More Superior Surti Kolam Rice Loose 1Kg Estimated Delivery: 2-3 days In Stock COD