Patanjali Wheat Atta 10kg

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% organic whole wheat flour for a healthy lifestyle
10kg pack ensures value for money
Traditional chakki process for authentic taste
High-quality bran included for added nutrition

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	179
Total / Avg	4.40★	179

Consensus: 4.40★ from 179 total reviews

Rs.463.00 Rs.500.00

Best price from

Amazon.in

Details

Patanjali Traditional Whole Wheat Chakki Atta with Bran is a premium quality organic flour made from whole wheat grains. It is grinded traditionally using a chakki and contains the goodness of bran, making it rich in fiber and nutrients.

Key Features:
- Made from whole wheat grains
- Contains the goodness of bran
- Rich in fiber and nutrients
- Grinded traditionally using a chakki
- Organic and natural

For whom:
This product is suitable for health-conscious individuals who prefer organic and natural food products. It is ideal for those looking for a nutritious alternative to regular flour.

Pros:
- High in fiber
- Rich in nutrients
- Organic and natural
- Traditional grinding method preserves the nutritional value

Cons:
- May be slightly more expensive compared to regular flour options
- Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Whole wheat with bran aligns with health-conscious consumer preferences.	Euromonitor
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	Nielsen
Category Momentum	20	15	Growing demand for organic flours in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic flour brands.	GfK
Competition	10	6	Facing competition from established and emerging organic flour brands.	IRI
Use-case Advantage	5	5	Versatile flour suitable for various Indian recipes.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Whole wheat with bran aligns with health-conscious consumer preferences.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar organic flour brands.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from established and emerging organic flour brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile flour suitable for various Indian recipes.

Sources: Kantar

Summary

Organic whole wheat flour with bran catering to health-conscious Indian consumers.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Patanjali Traditional Whole Wheat Chakki Atta with Bran 10kg, Genhu ka Atta, Organic Flour Estimated Delivery: 2-3 days In Stock	Rs.463.00 Rs.500.00 COD	GO TO STORE GO TO STORE
Patanjali Traditional Whole Wheat Chakki Atta with Bran 10kg, Genhu ka Atta, Organic Flour Estimated Delivery: 2-3 days In Stock COD