Fortune Biryani Basmati Rice Long Grain - 5 KG

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the premium quality of Fortune Biryani Special Basmati Rice in a convenient 5 KG pack
Savor the extra long grain basmati rice that adds a touch of luxury to your meals
Experience the authentic taste and aroma of basmati rice with every serving
Get great value with this 5 KG pack, perfect for households looking for quality and quantity

Market-Based Score (India)

66/100 (3.30/5)

Decent

Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	6,663
Total / Avg	4.40★	6,663

Consensus: 4.40★ from 6,663 total reviews

Rs.726.00 Rs.1,050.00

Best price from

Amazon.in

Key Features

Category	Food
Product Type	Basmati Rice
Weight	5 KG
Grain Type	Extra-long grain
Texture	Aromatic and fluffy
Usage	Ideal for biryani
Quality	Premium
Target Audience	Families and food enthusiasts

Details

About Product: Fortune Biryani Special Basmati Rice is a premium quality rice that is specifically crafted for making delicious biryani dishes. It is made from extra-long grain basmati rice that is known for its aromatic and fluffy texture.

Key Features: - Extra-long grain basmati rice - Specifically crafted for making biryani - Aromatic and fluffy texture - Premium quality

For whom: This product is ideal for anyone who loves to cook and enjoys making biryani dishes at home. It is perfect for families, food enthusiasts, and anyone looking to elevate their cooking experience.

Pros: - Premium quality rice - Aromatic and fluffy texture - Specifically crafted for making biryani dishes - Ideal for cooking at home

Cons: - May be more expensive than regular rice varieties - Larger packaging size may not be suitable for individuals or small households

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra long grain basmati rice aligns with consumer preference for quality	Livemint, The Hindu
Brand Strength	20	10	Fortune brand well-established and trusted in rice segment	Economic Times, Financial Express
Category Momentum	20	15	Strong demand for premium basmati rice in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium basmati rice brands	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established basmati rice brands in the market	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Packaging suitable for family consumption, appealing to households	India Today
Final Market Score	100	66/100 (3.30/5)	Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra long grain basmati rice aligns with consumer preference for quality

Sources: Livemint, The Hindu
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Fortune brand well-established and trusted in rice segment

Sources: Economic Times, Financial Express
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong demand for premium basmati rice in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium basmati rice brands

Sources: Business Today, CNBC TV18
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established basmati rice brands in the market

Sources: The Economic Times, Hindustan Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Packaging suitable for family consumption, appealing to households

Sources: India Today

Summary

Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market

Quick Compare

Fortune Biryani Basmati Rice Long Grain - 5 KG

Rs.1,050.00

⭐ Reviews Summary

✅ What Users Love

High-quality, extra long grain with excellent texture
Aromatic fragrance enhances the cooking experience
Consistently cooks well and remains fluffy

⚠️ What to Watch

Higher price compared to other brands
Some users report packaging issues leading to broken grains
Occasional complaints about inconsistent grain quality

Tata Moong Dal Unpolished 500g

Rs.100.00

⭐ Reviews Summary

✅ What Users Love

High quality and fresh product
Good source of protein and nutrition
Versatile for various recipes and easy to cook

⚠️ What to Watch

Some packages may contain impurities or stones
Higher price compared to polished alternatives
Longer cooking time required than processed dals

Daawat Gold Basmati Rice 5Kg

Rs.560.00

⭐ Reviews Summary

✅ What Users Love

High-quality grains with excellent aroma and flavor.
Consistently long and fluffy cooked rice.
Convenient packaging for everyday use.

⚠️ What to Watch

Price may be higher compared to other brands.
Occasional issues with grain breakage.
Some users report variability in cooking times.

Vedaka Urad Dal - Protein Rich 500 G

Rs.200.00

⭐ Reviews Summary

✅ What Users Love

High protein content and nutritious
Good quality and taste for cooking
Affordable price for the quantity

⚠️ What to Watch

Some packages may contain impurities
Inconsistent cooking times reported
Limited availability in certain regions

Where to Buy

BigBasket

₹599.00

1-2 days · ⭐ 4.3/5

Buy

Amazon India

₹699.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹649.00

N/A · ⭐ 4/5

More Megastore

₹679.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	599.00	1-2 days	4.3/5	Buy Now
Amazon India	699.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	649.00	N/A	4/5	-
More Megastore	679.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fortune Biryani Special Basmati Rice, Extra long grain basmati rice, 5 KG Estimated Delivery: 2-3 days In Stock	Rs.726.00 Rs.1,050.00 COD	GO TO STORE GO TO STORE
Fortune Biryani Special Basmati Rice, Extra long grain basmati rice, 5 KG Estimated Delivery: 2-3 days In Stock COD