Fortune Gold Basmati Rice 5kg 5 kg

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Perfect for daily cooking with Fortune Rozana Gold Basmati Rice
  • 5 kg pack size ensures you have an ample supply on hand
  • Enjoy high-quality basmati rice at an affordable price point
  • Make delicious and nutritious meals with this versatile rice

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Rozana Gold Basmati Rice offers a balanced value proposition in the competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,921
Total / Avg 4.20★ 2,921
Consensus: 4.20★ from 2,921 total reviews
Rs.397.00 Rs.585.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Premium quality basmati rice - Long grains with a rich aroma - Ideal for daily cooking
For whom: - Anyone looking for a high-quality basmati rice for their daily meals - Families who appreciate the rich flavor and aroma of basmati rice
Pros: - Versatile and can be used in a variety of dishes - Great value for a 5 kg pack size - Rich in aroma and flavor
Cons: - May take longer to cook than other types of rice - Some may find it slightly expensive compared to regular rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Suitable for daily cooking, meets consumer needs Hindu Business Line, Financial Express
Brand Strength 20 10 Fortune brand well-established and trusted in India Economic Times, Livemint
Category Momentum 20 15 Growing demand for basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the 5 kg segment Business Today, CNBC TV18
Competition 10 6 Facing competition from other established basmati rice brands India Today, NDTV
Use-case Advantage 5 5 Convenient pack size for regular consumption The Tribune
Final Market Score 100 66/100 (3.30/5) Fortune Rozana Gold Basmati Rice offers a balanced value proposition in the competitive Indian basmati rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Suitable for daily cooking, meets consumer needs
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Fortune brand well-established and trusted in India
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the 5 kg segment
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands
    Sources: India Today, NDTV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient pack size for regular consumption
    Sources: The Tribune
Summary
Fortune Rozana Gold Basmati Rice offers a balanced value proposition in the competitive Indian basmati rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.397.00 Rs.585.00

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Fortune Rozana Gold Basmati Rice, suitable for daily cooking, 5 kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.397.00 Rs.585.00