Kohinoor Royale Biryani Basmati Rice 5 Kg

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Kohinoor Royale Biryani Basmati Rice 5 Kg
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy premium quality Kohinoor Authentic Royale Biryani Basmati Rice
  • Perfect for creating delicious and aromatic biryani dishes at home
  • Generous 5 Kg pack size ensures you have plenty for multiple meals
  • Experience the authentic taste and texture of special biryani rice

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a competitive market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 460
Total / Avg 4.50★ 460
Consensus: 4.50★ from 460 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High-quality basmati rice with excellent aroma.
  • Perfect texture for making biryani, fluffy and non-sticky.
  • Large 5 kg packaging is economical for families and gatherings.

⚠️ What to Watch

  • Some users reported occasional broken grains in the package.
  • Higher price compared to other basmati rice brands.
  • Cooking instructions may not be clear for all users.
Rs.1,445.00 Rs.1,545.00
Best price from Amazon.in Amazon.in
Details
is a premium quality basmati rice specifically designed for making delicious and aromatic biryani. It is extra long grain rice that elongates even more on cooking, giving you the perfect biryani texture and taste.

Key Features:
- Extra long grain basmati rice
- Specifically designed for making biryani
- Aromatic and delicious
- Elongates even more on cooking
- Premium quality
For whom:
This Kohinoor Authentic Royale Biryani Basmati Rice is perfect for biryani lovers who enjoy making their own authentic and flavorful biryani at home. It is also ideal for restaurants and catering businesses looking to serve high-quality biryani to their customers.

Pros:
- Premium quality rice
- Perfect for making biryani
- Aromatic and delicious
- Long grain rice that elongates on cooking
Cons:
- Higher priced compared to regular basmati rice
- May require some soaking before cooking for best results

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal grain length and aroma for biryani preparation. Times of India, Hindu Business Line
Brand Strength 20 18 Kohinoor is a well-established and trusted brand in India. Economic Times, Livemint
Category Momentum 20 15 Growing demand for premium rice products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other premium basmati rice brands. Financial Express, India Today
Competition 10 8 Facing competition from other premium basmati rice brands in the market. CNBC TV18, Zee Business
Use-case Advantage 5 5 Specifically designed for biryani, enhancing the dish's flavor. Outlook, Business Today
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a competitive market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal grain length and aroma for biryani preparation.
    Sources: Times of India, Hindu Business Line
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Kohinoor is a well-established and trusted brand in India.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium basmati rice brands.
    Sources: Financial Express, India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium basmati rice brands in the market.
    Sources: CNBC TV18, Zee Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Specifically designed for biryani, enhancing the dish's flavor.
    Sources: Outlook, Business Today
Summary
Strong brand and product fit in a competitive market segment.

Price Comparison

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Rs.1,445.00 Rs.1,545.00

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Kohinoor Authentic Royale Biryani Basmati Rice 5 Kg Special Biryani Rice

Estimated Delivery: 2-3 days
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Rs.1,445.00 Rs.1,545.00