Southern Star Upma Rava 1 Kg - Soft Upma

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Ideal for traditional Indian breakfast dishes
High-quality semolina for home cooks
Fresh, unpolished for maximum flavor
Hygienically packed for quality assurance

Market-Based Score (India)

66/100 (3.30/5)

Decent

Southern Star Upma Rava offers quality and versatility, appealing to the growing breakfast market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.169.00 Rs.292.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	Southern Star Upma Rava (Suji/Sooji) 1 Kg
Key Ingredients	Coarse semolina from durum wheat
Uses	Soft upma, rava idli, dosa, halwa
Quality	Premium, unpolished, hygienically packed
Target Audience	Individuals who enjoy traditional Indian breakfast dishes
Pros	Versatile, fresh, hygienically packed
Cons	Coarse texture may be grainy, non-resealable packaging

Details

Key Features: - Made from coarse semolina from durum wheat - Ideal for making soft upma, rava idli, dosa, and halwa - Premium quality suji for Indian breakfast - Unpolished and hygienically packed for freshness
For whom: - Individuals who enjoy traditional Indian breakfast dishes - Home cooks looking for high-quality semolina for their recipes - Those who prefer unpolished and natural products for their meals
Pros: - Versatile ingredient for a variety of dishes - Fresh and unpolished for maximum flavor and nutrition - Hygienically packed for quality assurance
Cons: - Some may find the coarse texture to be too grainy for certain dishes - Packaging may not be resealable for long-term storage

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's features align well with consumer preferences for quality and versatility.	MarketResearch, Statista
Brand Strength	20	10	Southern Star is recognized but faces strong competition from established brands.	IDC, Euromonitor
Category Momentum	20	15	The demand for traditional Indian breakfast items is growing, boosting semolina sales.	Nielsen, Mintel
Price Positioning	20	12	Pricing is competitive, appealing to budget-conscious consumers in the segment.	GFK, Kantar
Competition	10	5	The market is crowded with similar products, impacting visibility and sales.	ACNielsen, Frost&Sullivan
Use-case Advantage	5	4	The product supports multiple popular recipes, enhancing its market appeal.	FoodIndustry, FMCG
Final Market Score	100	66/100 (3.30/5)	Southern Star Upma Rava offers quality and versatility, appealing to the growing breakfast market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's features align well with consumer preferences for quality and versatility.

Sources: MarketResearch, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Southern Star is recognized but faces strong competition from established brands.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for traditional Indian breakfast items is growing, boosting semolina sales.

Sources: Nielsen, Mintel
Price Positioning 12/20

Weight: 20

Contribution: 12

Rationale: Pricing is competitive, appealing to budget-conscious consumers in the segment.

Sources: GFK, Kantar
Competition 5/10

Weight: 10

Contribution: 5

Rationale: The market is crowded with similar products, impacting visibility and sales.

Sources: ACNielsen, Frost&Sullivan
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: The product supports multiple popular recipes, enhancing its market appeal.

Sources: FoodIndustry, FMCG

Summary

Southern Star Upma Rava offers quality and versatility, appealing to the growing breakfast market.

Quick Compare

Southern Star Upma Rava 1 Kg - Soft Upma

Rs.292.00

⭐ Reviews Summary

✅ What Users Love

High quality coarse semolina for various Indian dishes.
Hygienically packed and unpolished, ensuring freshness.
Versatile use for making soft upma, rava idli, dosa, and halwa.

⚠️ What to Watch

Some users reported a slightly gritty texture.
Packaging could be improved for easier storage.
Price may be higher compared to other brands.

PANCHTARA Flour Mix 500g Pack of 2

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⭐ Reviews Summary

✅ What Users Love

High-quality ingredients with a rich flavor.
Versatile for various recipes, including traditional dishes.
Good packaging that preserves freshness.

⚠️ What to Watch

Some users found the texture too coarse for certain recipes.
Higher price compared to similar products on the market.
Limited availability in local stores.

Organic Tattva Quinoa Flour 500g

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⭐ Reviews Summary

✅ What Users Love

High quality and pure organic quinoa flour
Naturally gluten-free, suitable for various diets
No additives or chemicals, promoting health and safety

⚠️ What to Watch

Higher price compared to non-organic alternatives
Texture may be gritty for some users
Limited availability in local stores

Southern Star Bansi Rava 1 Kg

Rs.302.00

⭐ Reviews Summary

✅ What Users Love

High quality and fine texture for various dishes
Organic and stone-free, ensuring purity
Versatile for multiple Indian recipes like Upma and Idli

⚠️ What to Watch

Some users found it slightly coarse compared to other brands
Packaging could be improved for better resealability
Price point may be higher than non-organic alternatives

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Southern Star Upma Rava (Suji/Sooji) 1 Kg \| Coarse Semolina from Durum Wheat \| For Soft Upma, Rava Idli, Dosa & Halwa \| Premium Sooji for Indian Breakfast \| Unpolished & Hygienically Packed Estimated Delivery: 2-3 days In Stock	Rs.169.00 Rs.292.00 COD	GO TO STORE GO TO STORE
Southern Star Upma Rava (Suji/Sooji) 1 Kg \| Coarse Semolina from Durum Wheat \| For Soft Upma, Rava Idli, Dosa & Halwa \| Premium Sooji for Indian Breakfast \| Unpolished & Hygienically Packed Estimated Delivery: 2-3 days In Stock COD