Rexona Underarm Odour Protection Anti perspirant Roll On for Men 50ml Sport Defence

0 reviews
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting odour protection for active men
  • Sporty fragrance keeps you fresh and confident
  • Formulated to combat odour-causing bacteria
  • Ideal for men on the move needing reliable protection

Market-Based Score (India)

66/100 (3.30/5)
Decent
Rexona Underarm Odour Protection Roll On for Men has a strong market position in the Indian deodorant segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 108
Total / Avg 4.00★ 108
Consensus: 4.00★ from 108 total reviews
Rs.1,866.00 Rs.9,099.00
Best price from Amazon.in Amazon.in
Key Features
Category Personal Care
Product Type Anti-perspirant Roll On
Volume 50ml
Protection Duration 48 hours
Technology MotionSense
Fragrance Sport Defence
Applicator Type Roll-on
Dermatologist Tested Yes
Details

Rexona Underarm Odour Protection Anti perspirant Roll On for Men 50ml Sport Defence

This Rexona roll-on anti-perspirant is specially designed to provide long-lasting protection against underarm odour and wetness, keeping you fresh and dry throughout the day. Its unique formula with MotionSense technology activates with your body movements, releasing a burst of freshness when you need it most.

Key Features:
- Provides 48-hour protection against odour and wetness
- MotionSense technology for on-the-go freshness
- Sport Defence fragrance for a refreshing scent
- Dermatologist-tested formula

For whom:
This product is perfect for active men who need reliable protection against underarm odour and wetness, especially during sports or physical activities. Its long-lasting formula ensures that you stay fresh and protected all day long.

Pros:
- Offers 48-hour odour protection
- MotionSense technology for enhanced freshness
- Sport Defence fragrance for a clean and refreshing scent
- Easy-to-use roll-on applicator

Cons:
- May leave white marks on dark clothing
- Some users may find the scent too strong
- Not suitable for individuals with sensitive skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sport Defence feature aligns with active lifestyle trend in India. GfK
Brand Strength 20 18 Rexona is a well-established brand in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for men's deodorants in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 0 Intense competition from other established deodorant brands. IRI
Use-case Advantage 5 3 Effective odour protection for men in hot and humid climates. Kantar
Final Market Score 100 66/100 (3.30/5) Rexona Underarm Odour Protection Roll On for Men has a strong market position in the Indian deodorant segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sport Defence feature aligns with active lifestyle trend in India.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Rexona is a well-established brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's deodorants in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition from other established deodorant brands.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Effective odour protection for men in hot and humid climates.
    Sources: Kantar
Summary
Rexona Underarm Odour Protection Roll On for Men has a strong market position in the Indian deodorant segment.

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Rs.1,866.00 Rs.9,099.00

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Rs.1,866.00 Rs.9,099.00