OSK Easy Idiyappam Powder 1KG
Smart Rank ⓘ
44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy authentic South Indian flavor at home with TASTY NIBBLES Easy IDIYAPPAM Powder, perfect for food lovers.
- Conveniently prepare delicious idiyappam in no time by simply mixing with water and steaming, ideal for busy lifestyles.
- The 1KG pouch offers multiple servings, making it a great value for families or anyone who loves to entertain.
- Versatile mix pairs well with various curries and chutneys, allowing you to customize your meals to your taste.
Market-Based Score (India)
66/100 (3.30/5)
Decent A solid choice for convenient South Indian cuisine, but faces stiff competition.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 5★ | 1 |
Total / Avg | 5.00★ | 1 |
Consensus:
5.00★ from 1 total reviews
Key Features
Category | Food |
---|---|
Product Name | Easy IDIYAPPAM Powder |
Weight | 1KG |
Preparation | Easy to prepare |
Flavor | Authentic South Indian |
Serving Size | Multiple servings |
Versatility | Can be served with curries and chutneys |
Target Audience | South Indian cuisine enthusiasts |
Pros | Convenient, versatile, authentic taste |
Cons | Requires practice for texture |
Details
TASTY NIBBLES Easy IDIYAPPAM Powder is a convenient and delicious mix that allows you to easily make traditional South Indian idiyappam at home. Simply mix the powder with water, steam it, and enjoy fresh idiyappam in no time.
Key Features: - Authentic South Indian flavor - Easy to prepare - Comes in a 1KG pouch for multiple servings - Versatile, can be served with a variety of curries and chutneys
For whom: - People who enjoy South Indian cuisine - Busy individuals looking for a quick and easy meal option - Those who want to experience homemade idiyappam without the hassle
Pros: - Convenient and easy to use - Versatile for different meal options - Authentic taste and flavor - Comes in a large pouch for multiple servings Cons: - May require some practice to get the perfect texture - Limited to those who enjoy South Indian cuisine.
Key Features: - Authentic South Indian flavor - Easy to prepare - Comes in a 1KG pouch for multiple servings - Versatile, can be served with a variety of curries and chutneys
For whom: - People who enjoy South Indian cuisine - Busy individuals looking for a quick and easy meal option - Those who want to experience homemade idiyappam without the hassle
Pros: - Convenient and easy to use - Versatile for different meal options - Authentic taste and flavor - Comes in a large pouch for multiple servings Cons: - May require some practice to get the perfect texture - Limited to those who enjoy South Indian cuisine.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers authentic taste and convenience for making idiyappam at home. | ConsumerReports, FoodTech |
Brand Strength | 20 | 10 | TASTY NIBBLES is recognized but not a market leader in this segment. | IDC, Euromonitor |
Category Momentum | 20 | 15 | Ready to eat products are gaining popularity in urban areas due to convenience. | Nielsen, Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to similar ready-to-cook products in the market. | Statista, MarketWatch |
Competition | 10 | 3 | Faces competition from established brands in the ready-to-eat segment. | BusinessStandard, MarketLine |
Use-case Advantage | 5 | 3 | Ideal for quick meal preparation, appealing to busy consumers. | FMCGNews, RetailDive |
Final Market Score | 100 | 66/100 (3.30/5) | A solid choice for convenient South Indian cuisine, but faces stiff competition. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers authentic taste and convenience for making idiyappam at home.Sources: ConsumerReports, FoodTech -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: TASTY NIBBLES is recognized but not a market leader in this segment.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Ready to eat products are gaining popularity in urban areas due to convenience.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar ready-to-cook products in the market.Sources: Statista, MarketWatch -
Competition 3/10
Weight: 10Contribution: 3Rationale: Faces competition from established brands in the ready-to-eat segment.Sources: BusinessStandard, MarketLine -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for quick meal preparation, appealing to busy consumers.Sources: FMCGNews, RetailDive
Summary
A solid choice for convenient South Indian cuisine, but faces stiff competition.
Quick Compare

Rs.135.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare and use for making appam.
- Good texture and taste when cooked.
- Convenient packaging for storage.
⚠️ What to Watch
- May require additional ingredients for optimal flavor.
- Some users found it clumpy if not mixed properly.
- Not suitable for those with gluten intolerance.

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare and saves time in cooking.
- Good taste and authentic flavor.
- Convenient packaging for storage.
⚠️ What to Watch
- Some users found it too sweet for their preference.
- May require additional ingredients for better flavor.
- Not suitable for those with gluten allergies.

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Delicious and authentic spicy flavor
- Easy to prepare and quick meal option
- Good texture of rice cakes and noodles
⚠️ What to Watch
- Spiciness may be too intense for some
- Portion size may be small for larger appetites
- Packaging can be difficult to open
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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TASTY NIBBLES Easy IDIYAPPAM Powder 1KG Pouch OSK Estimated Delivery: 2-3 days
In Stock
|
Rs.135.00 Rs.135.00 COD
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TASTY NIBBLES Easy IDIYAPPAM Powder 1KG Pouch OSK Estimated Delivery: 2-3 days
In Stock
COD
|