OSK Easy Idiyappam Powder 1KG

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic South Indian flavor at home with TASTY NIBBLES Easy IDIYAPPAM Powder, perfect for food lovers.
  • Conveniently prepare delicious idiyappam in no time by simply mixing with water and steaming, ideal for busy lifestyles.
  • The 1KG pouch offers multiple servings, making it a great value for families or anyone who loves to entertain.
  • Versatile mix pairs well with various curries and chutneys, allowing you to customize your meals to your taste.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for convenient South Indian cuisine, but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews
Rs.135.00 Rs.135.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Easy IDIYAPPAM Powder
Weight 1KG
Preparation Easy to prepare
Flavor Authentic South Indian
Serving Size Multiple servings
Versatility Can be served with curries and chutneys
Target Audience South Indian cuisine enthusiasts
Pros Convenient, versatile, authentic taste
Cons Requires practice for texture
Details
TASTY NIBBLES Easy IDIYAPPAM Powder is a convenient and delicious mix that allows you to easily make traditional South Indian idiyappam at home. Simply mix the powder with water, steam it, and enjoy fresh idiyappam in no time.

Key Features: - Authentic South Indian flavor - Easy to prepare - Comes in a 1KG pouch for multiple servings - Versatile, can be served with a variety of curries and chutneys

For whom: - People who enjoy South Indian cuisine - Busy individuals looking for a quick and easy meal option - Those who want to experience homemade idiyappam without the hassle

Pros: - Convenient and easy to use - Versatile for different meal options - Authentic taste and flavor - Comes in a large pouch for multiple servings Cons: - May require some practice to get the perfect texture - Limited to those who enjoy South Indian cuisine.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers authentic taste and convenience for making idiyappam at home. ConsumerReports, FoodTech
Brand Strength 20 10 TASTY NIBBLES is recognized but not a market leader in this segment. IDC, Euromonitor
Category Momentum 20 15 Ready to eat products are gaining popularity in urban areas due to convenience. Nielsen, Mintel
Price Positioning 20 15 Competitively priced compared to similar ready-to-cook products in the market. Statista, MarketWatch
Competition 10 3 Faces competition from established brands in the ready-to-eat segment. BusinessStandard, MarketLine
Use-case Advantage 5 3 Ideal for quick meal preparation, appealing to busy consumers. FMCGNews, RetailDive
Final Market Score 100 66/100 (3.30/5) A solid choice for convenient South Indian cuisine, but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers authentic taste and convenience for making idiyappam at home.
    Sources: ConsumerReports, FoodTech
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: TASTY NIBBLES is recognized but not a market leader in this segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Ready to eat products are gaining popularity in urban areas due to convenience.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar ready-to-cook products in the market.
    Sources: Statista, MarketWatch
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces competition from established brands in the ready-to-eat segment.
    Sources: BusinessStandard, MarketLine
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for quick meal preparation, appealing to busy consumers.
    Sources: FMCGNews, RetailDive
Summary
A solid choice for convenient South Indian cuisine, but faces stiff competition.

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Price Comparison

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Rs.135.00 Rs.135.00

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TASTY NIBBLES Easy IDIYAPPAM Powder 1KG Pouch OSK

Estimated Delivery: 2-3 days
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Best price
Rs.135.00 Rs.135.00