Sinchana Ragi Idly Mix

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% natural ingredients for health-conscious individuals seeking a nutritious breakfast option
  • High fiber content and essential nutrients make it ideal for gluten intolerances or sensitivities
  • Quick and easy preparation for busy individuals looking for a convenient meal option
  • Gluten-free mix offers a healthy alternative with nutrient-rich benefits

Market-Based Score (India)

66/100 (3.30/5)
Decent
Sinchana Mysore Ragi Idly Mix offers a healthy option but faces tough competition in the growing ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews
Rs.70.00 Rs.70.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Description Convenient and healthy alternative to regular idly mix
Key Features 100% natural ingredients, high in fiber, easy to prepare, gluten-free
Target Audience Health-conscious individuals, gluten intolerant individuals, busy individuals
Pros Nutrient-rich, easy to prepare, suitable for gluten-free diets
Cons Slightly different taste compared to traditional idly mix
Price 70.0000
Details
- Sinchana Mysore Ragi Idly Mix is a convenient and healthy alternative to regular idly mix, made with nutrient-rich ragi flour.

- Key Features: - Made with 100% natural ingredients - High in fiber and essential nutrients - Easy to prepare and cook - Gluten-free and suitable for those with gluten intolerances

- For whom: - Health-conscious individuals looking for a nutritious breakfast option - People with gluten intolerances or sensitivities - Busy individuals seeking a quick and easy meal option

- Pros: - Nutrient-rich and high in fiber - Easy and convenient to prepare - Suitable for gluten-free diets - Cons: - May have a slightly different taste compared to traditional idly mix

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's health benefits align well with consumer preferences for nutritious options. FMCG, MarketResearch
Brand Strength 20 10 Sinchana is recognized for quality but lacks widespread brand loyalty compared to competitors. IDC, Euromonitor
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India due to convenience and health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but slightly higher than some local alternatives, affecting accessibility. Statista, BusinessToday
Competition 10 2 Faces strong competition from established brands with similar offerings in the market. Euromonitor, IDC
Use-case Advantage 5 4 Ideal for quick meals, but limited to specific meal occasions like breakfast. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Sinchana Mysore Ragi Idly Mix offers a healthy option but faces tough competition in the growing ready-to-eat market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's health benefits align well with consumer preferences for nutritious options.
    Sources: FMCG, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Sinchana is recognized for quality but lacks widespread brand loyalty compared to competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India due to convenience and health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than some local alternatives, affecting accessibility.
    Sources: Statista, BusinessToday
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands with similar offerings in the market.
    Sources: Euromonitor, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals, but limited to specific meal occasions like breakfast.
    Sources: Nielsen, Mintel
Summary
Sinchana Mysore Ragi Idly Mix offers a healthy option but faces tough competition in the growing ready-to-eat market.

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Price Comparison

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Rs.70.00 Rs.70.00

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Sinchana Mysore Ragi Idly Mix

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Rs.70.00 Rs.70.00