Plum Bright Face Wash 100ml 100 ml

0 reviews
Plum Bright Face Wash 100ml 100 ml
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Brightens skin and fades blemishes
  • Softens and smoothens skin
  • Gentle and non-drying formula
  • Suitable for both men and women

Market-Based Score (India)

66/100 (3.30/5)
Decent
Plum 2 Niacinamide Simply Bright Face Wash is well-positioned in the growing Indian natural skincare market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 623
Total / Avg 4.20★ 623
Consensus: 4.20★ from 623 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Brightens skin and helps fade blemishes effectively.
  • Gentle and non-drying formula suitable for all skin types.
  • Contains natural ingredients like rice water, appealing to vegan users.

⚠️ What to Watch

  • Some users report that it may not remove heavy makeup effectively.
  • A few customers experienced irritation or breakouts.
  • Packaging could be improved for better dispensing control.
Rs.239.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Key Ingredients Niacinamide, Rice Water
Skin Benefits Brightens Skin, Fades Blemishes, Softens Skin
Formula Gentle & Non-Drying
Suitable For Men & Women
Vegan Yes
Usage Daily Use
Size 100 ml
Details

The Plum 2 Niacinamide Simply Bright Face Wash is a gentle yet effective cleanser that is formulated with rice water to brighten the skin and help fade blemishes. It is suitable for both men and women and is 100% vegan.
Key Features: - Contains niacinamide to brighten skin - Helps fade blemishes - Softens and smoothens skin - Gentle and non-drying formula - Suitable for both men and women - 100% vegan
For whom: This face wash is perfect for anyone looking to brighten their skin, fade blemishes, and achieve softer, smoother skin. It is suitable for all skin types and is gentle enough for daily use.
Pros: - Brightens skin - Helps fade blemishes - Gentle formula - Suitable for both men and women - Vegan Cons: - Some users may prefer a stronger cleanser for heavy-duty makeup removal.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product features align well with the current trend towards brightening and blemish-fading face washes. Vogue India
Brand Strength 20 10 Plum has established itself as a trusted brand in the skincare segment. Brand Equity
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other vegan skincare brands offering similar benefits. Cosmopolitan India
Use-case Advantage 5 3 Addresses the needs of both men and women, catering to a wider audience. Beauty Insider
Final Market Score 100 66/100 (3.30/5) Plum 2 Niacinamide Simply Bright Face Wash is well-positioned in the growing Indian natural skincare market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product features align well with the current trend towards brightening and blemish-fading face washes.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Plum has established itself as a trusted brand in the skincare segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other vegan skincare brands offering similar benefits.
    Sources: Cosmopolitan India
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the needs of both men and women, catering to a wider audience.
    Sources: Beauty Insider
Summary
Plum 2 Niacinamide Simply Bright Face Wash is well-positioned in the growing Indian natural skincare market.

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Price Comparison

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Amazon.in More Detail

Rs.239.00 Rs.299.00

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Plum 2 Niacinamide Simply Bright Face Wash With Rice Water 100 ml Brightens Skin Helps Fade Blemishes Softens Smoothens Skin Gentle Non Drying Women Men 100 Vegan

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Rs.239.00 Rs.299.00