Physicians Formula Eye Booster 2 in 1 Lash Boosting Eyeliner Serum Ultra Black

0 reviews

Smart Rank ⓘ 83/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance lashes and define eyes with one product
Infused with lash-boosting biotin and peptides
Achieve fuller, longer lashes with smooth application
Dual-functionality for precise, long-lasting results

Market-Based Score (India)

81/100 (4.05/5)

Good value

Strong contender in the Indian eyeliner market with unique features and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	6,198
Total / Avg	4.30★	6,198

Consensus: 4.30★ from 6,198 total reviews

Rs.209.30 Rs.299.00

Best price from

Amazon.in

Key Features

Category	Cosmetics
Product Type	Eyeliner + Serum
Color	Ultra Black
Key Feature 1	2-in-1 formula
Key Feature 2	Lash boosting serum
Pros	Convenient 2-in-1 formula
Pros	Promotes healthier lashes
Cons	May be pricey for some

Details

Physicians Formula Eye Booster 2 in 1 Lash Boosting Eyeliner Serum Ultra Black

This product is a unique combination of an eyeliner and serum designed to enhance and promote lash growth. The ultra-black formula provides intense color and definition while the serum nourishes and conditions lashes for longer, fuller-looking lashes.

Key Features:
- 2-in-1 formula: eyeliner and lash serum
- Ultra black color for intense definition
- Lash boosting serum promotes longer, fuller lashes

For those looking to enhance their eyelashes while also defining their eyes with a bold, black eyeliner, this product is perfect. Whether you have short lashes that need a boost or just want to take your eye makeup to the next level, this product is suitable for all lash types.

Pros:
- Convenient 2-in-1 formula saves time
- Lash-boosting serum promotes healthier lashes
- Intense black color for bold, defined eyes

Cons:
- May be a bit pricey for some budgets
- Some users may prefer a separate eyeliner and lash serum for individual customization

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	GfK
Brand Strength	20	18	Physicians Formula known for quality in India.	Euromonitor
Category Momentum	20	15	High demand for eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products.	Kantar
Competition	10	10	Facing moderate competition in the Indian eyeliner market.	IRI
Use-case Advantage	5	3	Offers unique lash boosting benefits.	Nielsen
Final Market Score	100	81/100 (4.05/5)	Strong contender in the Indian eyeliner market with unique features and competitive pricing.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumer preferences.

Sources: GfK
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Physicians Formula known for quality in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: High demand for eyeliners in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products.

Sources: Kantar
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition in the Indian eyeliner market.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Offers unique lash boosting benefits.

Sources: Nielsen

Summary

Strong contender in the Indian eyeliner market with unique features and competitive pricing.

Quick Compare

Physicians Formula Lash Boosting Eyeliner - Ultra Black

Rs.3,999.00

Key Features

Category	Cosmetics
Product Type	Eyeliner + Serum
Color	Ultra Black
Key Feature 1	2-in-1 formula
Key Feature 2	Lash boosting serum
Pros	Convenient 2-in-1 formula
Pros	Promotes healthier lashes
Cons	May be pricey for some

⭐ Reviews Summary

✅ What Users Love

Easy to apply with a precise tip
Long-lasting and smudge-proof formula
Enhances lash appearance with serum benefits

⚠️ What to Watch

Can dry out quickly if not capped properly
Some users report irritation or allergic reactions
Price point may be higher than similar products

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Key Features

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Scent	Long-lasting, unique, captivating
Target Audience	Women
Pros	Long-lasting fragrance, unique scent, great value
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⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance
Attractive scent
Good value for money

⚠️ What to Watch

Some may find the scent too strong
Packaging could be improved
Not suitable for sensitive skin

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Key Features

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⭐ Reviews Summary

✅ What Users Love

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Strengthens hair for smooth and strong results
Leaves hair feeling soft and nourished

⚠️ What to Watch

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Key Features

Category	Makeup
Product Name	Lakme 9 to 5 Flawless Matte Complexion Compact Powder
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Finish	Matte
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Key Feature 2	Conceals imperfections
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⭐ Reviews Summary

✅ What Users Love

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Price Comparison

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