Patanjali Aloe Vera Kanti Body Cleanser Soap for Men and Women 150g Pack of 4 Nourishing Moisturizing Natural Aloe Vera Soap for Soft Skin

Patanjali Aloe Vera Kanti Body Cleanser Soap for Men and Women 150g Pack of 4 Nourishing Moisturizing Natural Aloe Vera Soap for Soft Skin

About Product: This Patanjali Aloe Vera Kanti Body Cleanser Soap is a natural and nourishing soap for both men and women. It is enriched with the goodness of aloe vera, known for its moisturizing and healing properties. Key Features: - Pack of 4 bars, each weighing 150g - Nourishes and moisturizes the skin - Contains natural aloe vera extracts - Suitable for all skin types For whom: This soap is suitable for both men and women who want a gentle and nourishing soap that will leave their skin feeling soft and moisturized. Pros: - Natural ingredients - Moisturizes and nourishes the skin - Suitable for all skin types - Pack of 4 bars provides long-lasting use Cons: - Some users may find the scent too strong - Can be slightly drying for those with very dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera formulation aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera soap bars in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the natural soap segment.	Business Today
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment drive positive market positioning.