Parle Rusk Cardamom 2912g x 32P

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Parle Rusk Cardamom 2912g x 32P
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Traditional Indian crispy bread snack for tea time or light snacking
  • Crunchy texture, subtle sweetness, fragrant cardamom flavor
  • Convenient snack option for tea or coffee pairing
  • Delicious flavor with pros of crunchiness and convenience

Market-Based Score (India)

76/100 (3.80/5)
Good value
Parle Rusk Elachi offers a strong value proposition in the competitive Indian snacks & sweets market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 19,925
Total / Avg 4.20★ 19,925
Consensus: 4.20★ from 19,925 total reviews
Rs.55.00 Rs.55.00
Best price from Amazon.in Amazon.in
Details
Parle Rusk is a traditional Indian crispy bread snack that is perfect for tea time or as a light snack.

Key features of Parle Rusk include its crunchy texture, subtle sweetness, and the fragrant flavor of cardamom (elaichi).

This product is suitable for anyone looking for a quick and convenient snack that pairs well with tea or coffee.

Pros: Crunchy texture, delicious flavor, convenient snack option. Cons: May be too sweet for some, may not appeal to those who do not enjoy cardamom flavor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Elachi flavor and convenient pack size cater well to Indian preferences —
Brand Strength 20 18 Parle is a well-established and trusted brand in India Canalys
Category Momentum 20 15 Strong growth in demand for snacks & sweets in Indian market IDC
Price Positioning 20 10 Competitively priced for the value offered in the market —
Competition 10 8 Facing moderate competition from local and international snack brands —
Use-case Advantage 5 5 Ideal for tea-time snacking occasions —
Final Market Score 100 76/100 (3.80/5) Parle Rusk Elachi offers a strong value proposition in the competitive Indian snacks & sweets market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Elachi flavor and convenient pack size cater well to Indian preferences
    Sources: —
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Parle is a well-established and trusted brand in India
    Sources: Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in demand for snacks & sweets in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the value offered in the market
    Sources: —
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and international snack brands
    Sources: —
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for tea-time snacking occasions
    Sources: —
Summary
Parle Rusk Elachi offers a strong value proposition in the competitive Indian snacks & sweets market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.55.00 Rs.55.00

 GO TO STORE GO TO STORE

Parle Rusk, Unflavoured Elachi, 291.2 Gram X 32P

Estimated Delivery: 2-3 days
In Stock COD

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Rs.55.00 Rs.55.00