ORGATRE Kesar Glow Body Lotion for Dry Skin Coconut Milk Saffron Deep Moisturization Brightening 24H Intense Hydration For Women Men Kids Antioxidant Protection 400ml

ORGATRE Kesar Glow Body Lotion for Dry Skin Coconut Milk Saffron Deep Moisturization Brightening 24H Intense Hydration For Women Men Kids Antioxidant Protection 400ml

The ORGATRE Kesar Glow Body Lotion is specially formulated for dry skin, providing deep moisturization and brightening effects. Infused with coconut milk and saffron, this lotion offers 24-hour intense hydration to keep skin soft and supple.

Key Features: - Formulated for dry skin - Contains coconut milk and saffron - Provides deep moisturization and brightening effects - 24-hour intense hydration - Suitable for women, men, and kids - Offers antioxidant protection

For whom: - Individuals with dry skin looking for intense hydration and brightening effects - Suitable for all ages and genders

Pros: - Deeply moisturizes and hydrates dry skin - Brightens the skin with regular use - Suitable for the whole family - Offers antioxidant protection

Cons: - May not be suitable for those with sensitive skin or allergies to coconut or saffron ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of ingredients catering to different age groups.	Euromonitor
Brand Strength	20	10	Established brand with a loyal customer base in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Kantar
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	Nielsen
Use-case Advantage	5	5	Addresses the needs of the whole family with its versatile formulation.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body lotion with broad appeal in the Indian market.