Perfora Fresh Breath 100g

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Helps prevent bad breath for all-day freshness
Gentle on sensitive gums with SLS-free formula
Whitens teeth and prevents stains for a brighter smile
Enamel safe for daily use, ideal for adults

Market-Based Score (India)

66/100 (3.30/5)

Decent

Perfora Super Fresh Toothpaste 100g is well-positioned in the Indian market due to its enamel-safe teeth whitening formula and competitive pricing.

Rs.176.00 Rs.199.00

Best price from

Amazon.in

Key Features

Category	Toothpaste
Weight	100g
SLS Free	Yes
Enamel Safe	Yes
Whitening	Yes
Cooling Crystals	Yes
Target Audience	Adults
Price	199.0000

Details

Perfora Super Fresh Toothpaste is a specially formulated toothpaste that helps prevent bad breath and leaves your mouth feeling fresh all day long. It contains cooling crystals that provide a refreshing sensation while brushing.

Key Features: - SLS Free formula is gentle on sensitive gums - Enamel safe for daily use - Helps whiten teeth and prevent stains - Formulated with ImerCare Perl White for added whitening benefits

For whom: This toothpaste is suitable for adults looking to maintain fresh breath, whiten their teeth, and protect their enamel. It is ideal for those with sensitive gums or those looking for a gentle yet effective toothpaste.

Pros: - Provides long-lasting fresh breath - Helps prevent bad breath - Enamel safe formula - Contains whitening ingredients for a brighter smile

Cons: - Some users may prefer a stronger mint flavor.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SLS-free formula and enamel-safe teeth whitening, aligning with consumer preferences in India.	AC Nielsen
Brand Strength	20	15	Established brand with a reputation for quality oral care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for enamel-safe teeth whitening products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other established toothpaste brands offering similar features in India.	Kantar
Use-case Advantage	5	5	Addresses the specific need for preventing bad breath and teeth whitening in adults in India.	GFK
Final Market Score	100	66/100 (3.30/5)	Perfora Super Fresh Toothpaste 100g is well-positioned in the Indian market due to its enamel-safe teeth whitening formula and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers SLS-free formula and enamel-safe teeth whitening, aligning with consumer preferences in India.

Sources: AC Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with a reputation for quality oral care products in India.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for enamel-safe teeth whitening products in the Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the Indian market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established toothpaste brands offering similar features in India.

Sources: Kantar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the specific need for preventing bad breath and teeth whitening in adults in India.

Sources: GFK

Summary

Perfora Super Fresh Toothpaste 100g is well-positioned in the Indian market due to its enamel-safe teeth whitening formula and competitive pricing.

Quick Compare

Perfora Fresh Breath 100g

Rs.199.00

⭐ Reviews Summary

✅ What Users Love

Effective at preventing bad breath
SLS free and enamel safe formulation
Cooling crystals provide a refreshing sensation

⚠️ What to Watch

Some users find the taste too strong
Cooling effect may be uncomfortable for sensitive mouths
Price point is higher compared to regular toothpaste

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⭐ Reviews Summary

✅ What Users Love

Moisturizes well for dry skin
Herbal ingredients are beneficial
Suitable for both men and women

⚠️ What to Watch

May be too heavy for oily skin
Scent may be strong for some
Packaging could be improved

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⭐ Reviews Summary

✅ What Users Love

Streak-free cleaning
Non-toxic and ammonia-free
Fresh fragrance

⚠️ What to Watch

Spray nozzle may clog
Packaging leaks during shipping
Not as effective on tough stains

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⭐ Reviews Summary

✅ What Users Love

Good quality materials used
Comfortable grip
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⚠️ What to Watch

Slightly expensive compared to other options
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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Perfora Super Fresh Toothpaste 100g With Cooling Crystals Helps Prevent Bad Breath SLS Free Toothpaste For Adults Enamel Safe Teeth Whitening Tooth paste Formulated With ImerCare Perl White In Stock	Rs.176.00 Rs.199.00 COD	GO TO STORE GO TO STORE
Perfora Super Fresh Toothpaste 100g With Cooling Crystals Helps Prevent Bad Breath SLS Free Toothpaste For Adults Enamel Safe Teeth Whitening Tooth paste Formulated With ImerCare Perl White In Stock COD