Colgate White Teeth Whitening Toothpaste - 200g

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Whitens teeth in just 1 week for a brighter smile
  • Safe on enamel for worry-free whitening
  • Removes stubborn stains effectively
  • Fresh mint flavor for long-lasting fresh breath

Market-Based Score (India)

66/100 (3.30/5)
Decent
Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 5,034
Total / Avg 4.30★ 5,034
Consensus: 4.30★ from 5,034 total reviews
Rs.252.00 Rs.370.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Weight 200g + 40g
Flavor Minty
Whitening Yes
Enamel Safe Yes
Stain Removal Yes
Travel Size Included
Results Time 1 week
Details
About Product: Colgate Visible White Toothpaste is a teeth whitening toothpaste that is designed to start showing results within one week. It is safe on enamel and effectively removes stains to reveal a brighter, whiter smile. The toothpaste also has a refreshing minty flavor that helps to freshen breath. This pack includes both a 200g tube for home use and a 40g travel-sized tube for on-the-go convenience. Key Features: - Teeth whitening formula - Starts working in just one week - Safe on enamel - Removes stains - Minty flavor for fresh breath - Combo pack includes both a 200g tube and a 40g travel-sized tube For whom: Colgate Visible White Toothpaste is suitable for anyone looking to whiten their teeth and improve the appearance of their smile. It is safe to use on enamel and is ideal for those who want a convenient whitening solution that also promotes fresh breath. Pros: - Fast results - Safe on enamel - Removes stubborn stains - Convenient combo pack for home and travel use - Fresh minty flavor Cons: - Some users may find the minty flavor too strong - Results may vary for individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enamel-safe formula and quick whitening align with Indian consumer preferences. GfK
Brand Strength 20 18 Colgate is a trusted brand with a strong presence in India. Euromonitor
Category Momentum 20 15 Growing demand for teeth whitening products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the Indian market, offering value for money. Nielsen
Competition 10 0 Intense competition in the teeth whitening segment in India. IRI
Use-case Advantage 5 3 Addresses the need for quick teeth whitening solutions in India. Kantar
Final Market Score 100 66/100 (3.30/5) Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enamel-safe formula and quick whitening align with Indian consumer preferences.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colgate is a trusted brand with a strong presence in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for teeth whitening products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market, offering value for money.
    Sources: Nielsen
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the teeth whitening segment in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the need for quick teeth whitening solutions in India.
    Sources: Kantar
Summary
Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.

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Where to Buy

Amazon India
₹299.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹299.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹320.00
N/A · ⭐ 4.2/5
-
Big Bazaar
₹310.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
299.00 2-3 days 4.5/5 Buy Now
Flipkart
299.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
320.00 N/A 4.2/5 -
Big Bazaar
310.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.252.00 Rs.370.00

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Colgate Visible White Toothpaste Teeth Whitening Starts in 1 week Safe on Enamel Stain Removal Tooth Paste and Minty Flavour for Fresh Breath 200g 40g Combo Pack

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Best price
Rs.252.00 Rs.370.00