Old Spice Deodorant Citrus Stick For Men Deep Sea 50Ml

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Old Spice Deodorant Citrus Stick For Men Deep Sea 50Ml
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting odor protection for all-day freshness
  • Refreshing citrus scent boosts confidence
  • Convenient stick format for easy application
  • Ideal for men seeking invigorating fragrance

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature alignment, but faces tough competition in the Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 930
Total / Avg 4.30★ 930
Consensus: 4.30★ from 930 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting scent that keeps odor at bay.
  • Smooth application without leaving residue.
  • Refreshing citrus fragrance that is appealing.

⚠️ What to Watch

  • Some users report skin irritation after use.
  • Scent may be too strong for sensitive noses.
  • Packaging issues with the stick breaking easily.
Rs.429.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Scent Citrus
Volume 50Ml
Format Stick
Target Audience Men
Odor Protection Long-lasting
Application Easy-to-use
Pros Effective at combating body odor
Cons May leave white marks on clothing
Details

Old Spice Deodorant Citrus Stick For Men Deep Sea 50Ml



Key Features: - Provides long-lasting odor protection - Features a refreshing citrus scent - Easy-to-use stick format for convenient application For whom: - Designed specifically for men - Ideal for those who lead an active lifestyle

Pros: - Effective at combating body odor - Leaves a fresh and invigorating scent - Convenient stick format for on-the-go use Cons: - Some may find the scent too strong - May leave white marks on clothing

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Citrus fragrance and deep sea theme align with current consumer preferences. Kantar
Brand Strength 20 18 Old Spice is a well-established brand in the Indian market. Euromonitor
Category Momentum 20 15 Deodorant category growing rapidly in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar deodorants in India. Nielsen
Competition 10 8 Facing strong competition from other popular deodorant brands in India. IRI
Use-case Advantage 5 5 Offers long-lasting freshness ideal for Indian climate. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature alignment, but faces tough competition in the Indian deodorant market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Citrus fragrance and deep sea theme align with current consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Old Spice is a well-established brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant category growing rapidly in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar deodorants in India.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other popular deodorant brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers long-lasting freshness ideal for Indian climate.
    Sources: GfK
Summary
Strong brand and feature alignment, but faces tough competition in the Indian deodorant market.

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