Olay Moisturising Lotion Hydrates and Locks in Moisture Light Weight and Non Greasy With Coconut Castor Seed Oil Normal Oily Dry Combination Skin l 150ml

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrates and locks in moisture for all skin types
  • Lightweight and non-greasy formula
  • Contains nourishing coconut and castor seed oil
  • Ideal for normal, oily, dry, and combination skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Olay Moisturising Lotion is well-positioned in the Indian body lotion market with its quality, features, and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 59
Total / Avg 4.10★ 59
Consensus: 4.10★ from 59 total reviews
Rs.476.00 Rs.595.00
Best price from Amazon.in Amazon.in
Key Features
Category Moisturising Lotion
Volume 150ml
Key Ingredients Coconut & Castor Seed Oil
Skin Types Normal, Oily, Dry & Combination
Formula Light Weight and Non Greasy
Price 1500.0000
Pros Hydrates and locks in moisture
Cons Some may find the scent too strong
Details

Olay Moisturising Lotion Hydrates and Locks in Moisture Light Weight and Non Greasy With Coconut Castor Seed Oil Normal Oily Dry Combination Skin l 150ml



This Olay Moisturising Lotion is designed to deeply hydrate and lock in moisture for all skin types. Its light weight and non-greasy formula make it perfect for daily use without leaving any residue on your skin.

Key Features: - Contains Coconut and Castor Seed Oil to nourish and moisturize the skin - Suitable for normal, oily, dry, and combination skin types - Helps to keep your skin hydrated and healthy looking

For Whom: This moisturising lotion is suitable for anyone looking for a hydrating and lightweight lotion that can be used daily to keep their skin moisturized and healthy.

Pros: - Hydrates and locks in moisture - Light weight and non-greasy formula - Suitable for all skin types Cons: - Some may find the scent too strong - May not be hydrating enough for very dry skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers hydration, locks in moisture, and suitable for various skin types, meeting market needs. IndiaRetailing
Brand Strength 20 15 Olay is a well-established brand in India known for quality skincare products. Brandwatch
Category Momentum 20 10 Growing demand for body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. RetailToday
Competition 10 8 Faces competition from other established body lotion brands in India. BeautyInsider
Use-case Advantage 5 3 Provides lightweight and non-greasy formula, ideal for daily use in Indian climate. VogueIndia
Final Market Score 100 66/100 (3.30/5) Olay Moisturising Lotion is well-positioned in the Indian body lotion market with its quality, features, and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers hydration, locks in moisture, and suitable for various skin types, meeting market needs.
    Sources: IndiaRetailing
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Olay is a well-established brand in India known for quality skincare products.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for body lotions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: RetailToday
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces competition from other established body lotion brands in India.
    Sources: BeautyInsider
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Provides lightweight and non-greasy formula, ideal for daily use in Indian climate.
    Sources: VogueIndia
Summary
Olay Moisturising Lotion is well-positioned in the Indian body lotion market with its quality, features, and competitive pricing.

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Price Comparison

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Amazon.in More Detail

Rs.476.00 Rs.595.00

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Jovees Herbal Cocoa Butter Hand & Body Lotion For Hydrates & Moisturise For All Skin Types 500ml

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.476.00 Rs.595.00