Nivea Whitening Smooth Skin Deodorant For Women 150ml

0 reviews
Nivea Whitening Smooth Skin Deodorant For Women 150ml
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Whitens underarms with licorice extracts
  • 48-hour odor protection for confidence
  • Gentle on sensitive skin, dermatologically tested
  • Easy application, quick-drying formula

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nivea Whitening Smooth Skin Deodorant is well-positioned in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,922
Total / Avg 4.20★ 2,922
Consensus: 4.20★ from 2,922 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in whitening underarms
  • Long-lasting fragrance
  • Gentle on sensitive skin

⚠️ What to Watch

  • May leave white marks on dark clothing
  • Some users reported skin irritation
  • Not as effective in controlling sweat
Rs.155.00 Rs.255.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Volume 150ml
Key Ingredients Licorice extracts, Vitamin C
Odor Protection 48-hour
Skin Benefits Whitening, smoothing
Target Audience Women
Pros Long-lasting odor protection, pleasant fragrance
Cons May take time for noticeable effects
Details

Nivea Whitening Smooth Skin Deodorant For Women 150ml

- Nivea Whitening Smooth Skin Deodorant for Women is a specially formulated deodorant that not only provides long-lasting odor protection but also helps to visibly lighten and smoothen the underarm skin.

- Key features include the advanced whitening formula with Licorice extracts that help to reduce melanin production, Vitamin C for brightening the skin, and 48-hour odor protection for all-day freshness.

- This deodorant is suitable for women who are looking for a multi-functional product that not only keeps them feeling fresh but also helps to improve the appearance of their underarm skin.

- Pros: Long-lasting odor protection, visibly lighter and smoother underarm skin, pleasant fragrance. Cons: May take some time to see noticeable whitening effects.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers whitening and smooth skin benefits, aligns with Indian consumer preferences Euromonitor
Brand Strength 20 18 Nivea is a trusted brand in Indian market Brandwatch
Category Momentum 20 15 Deodorant market growing rapidly in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market AC Nielsen
Competition 10 0 Intense competition from both local and international brands GfK
Use-case Advantage 5 3 Effective for daily use and long-lasting freshness Kantar
Final Market Score 100 66/100 (3.30/5) Nivea Whitening Smooth Skin Deodorant is well-positioned in the competitive Indian deodorant market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers whitening and smooth skin benefits, aligns with Indian consumer preferences
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nivea is a trusted brand in Indian market
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant market growing rapidly in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: AC Nielsen
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition from both local and international brands
    Sources: GfK
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Effective for daily use and long-lasting freshness
    Sources: Kantar
Summary
Nivea Whitening Smooth Skin Deodorant is well-positioned in the competitive Indian deodorant market.

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Where to Buy

Amazon India
₹199.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹210.00
3-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹220.00
N/A · ⭐ 4/5
-
Big Bazaar
₹199.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
199.00 2-3 days 4.5/5 Buy Now
Flipkart
210.00 3-4 days 4.2/5 Buy Now
Reliance Fresh
220.00 N/A 4/5 -
Big Bazaar
199.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.155.00 Rs.255.00

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Rs.155.00 Rs.255.00