McVities Fibre Digestive Biscuits - 9591g

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High fibre content aids digestion
  • Wholewheat for added nutrition
  • Convenient Super Saver Family Pack
  • Ideal tasty, healthy snack for families

Market-Based Score (India)

76/100 (3.80/5)
Good value
McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 9,067
Total / Avg 4.20★ 9,067
Consensus: 4.20★ from 9,067 total reviews
Rs.159.00 Rs.199.00
Best price from Amazon.in Amazon.in
Details


Key Features: - High fibre content for better digestion - Made with wholewheat for added nutritional benefits - Super Saver Family Pack for convenience and value

For whom: - Ideal for individuals looking to increase their fibre intake - Suitable for families looking for a tasty and healthy snack option

Pros: - Delicious taste that appeals to both kids and adults - Convenient packaging for easy storage and snacking on-the-go - Good source of fibre for improved digestion and overall health

Cons: - Some may find the texture to be slightly dry compared to regular biscuits - Can be high in calories if consumed in large quantities

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fiber content and wholewheat align with health-conscious trend Euromonitor
Brand Strength 20 18 Established brand with trust in quality and taste Brand Equity
Category Momentum 20 15 Growing demand for healthy snacks in Indian market Mintel
Price Positioning 20 10 Competitively priced for a family pack offering Retail360
Competition 10 8 Facing competition from local and international healthy snack brands Retail Today
Use-case Advantage 5 5 Convenient and nutritious snack option for families Grocery Times
Final Market Score 100 76/100 (3.80/5) McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fiber content and wholewheat align with health-conscious trend
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with trust in quality and taste
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacks in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a family pack offering
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international healthy snack brands
    Sources: Retail Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and nutritious snack option for families
    Sources: Grocery Times
Summary
McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.159.00 Rs.199.00

GO TO STORE GO TO STORE

McVitie's Digestive High Fibre biscuits with Goodness of Wholewheat, 959.1g, Super Saver Family Pack

Estimated Delivery: 2-3 days
In Stock COD

Best alternatives for this product

Auto-picked

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.159.00 Rs.199.00