Lijjat Papad - Spiced Udad 200G

0 reviews

Smart Rank ⓘ 86/100

Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a tasty and crunchy snack with Lijjat Papad
Perfect for vegetarians and gluten-free diets
Experience authentic Indian flavors in a convenient package
Versatile option for meals or standalone snacking

Market-Based Score (India)

86/100 (4.30/5)

Excellent

Strong market potential for Lijjat Papad in the Indian snack segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	971
Total / Avg	4.30★	971

Consensus: 4.30★ from 971 total reviews

Rs.75.00 Rs.77.00

Best price from

Amazon.in

Details

- Lijjat Papad is a popular Indian snack made with spices and urad dal, traditionally served as a crispy accompaniment to meals or as a standalone snack.

- Key Features: - Made with high quality ingredients - Crunchy and flavorful - Easy to prepare by frying or roasting

- For whom: - Anyone looking for a tasty and crunchy snack - Vegetarians and those who prefer gluten-free options

- Pros: - Authentic Indian taste - Convenient packaging - Versatile snack option Cons: - May not be suitable for those with allergies to urad dal or certain spices - Can be high in salt content for some individuals

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligned with consumer preference for spicy snacks	Euromonitor
Brand Strength	20	18	Established brand with strong consumer trust	Nielsen
Category Momentum	20	15	Growing demand for traditional Indian snacks	Mintel
Price Positioning	20	15	Competitively priced compared to similar products	GfK
Competition	10	10	Facing moderate competition in the Indian snack market	IRI
Use-case Advantage	5	3	Versatile snack suitable for various occasions	Kantar
Final Market Score	100	86/100 (4.30/5)	Strong market potential for Lijjat Papad in the Indian snack segment.

Market-Based Score

86/100 (4.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligned with consumer preference for spicy snacks

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with strong consumer trust

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional Indian snacks

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products

Sources: GfK
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition in the Indian snack market

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile snack suitable for various occasions

Sources: Kantar

Summary

Strong market potential for Lijjat Papad in the Indian snack segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Lijjat Papad - Udad,Made with spices and urad dal, 200G, Cilantro Estimated Delivery: 2-3 days In Stock	Rs.75.00 Rs.77.00 COD	GO TO STORE GO TO STORE
Lijjat Papad - Udad,Made with spices and urad dal, 200G, Cilantro Estimated Delivery: 2-3 days In Stock COD