mCaffeine Blueberry Swirl Deep Moisturizing Body Butter 5 Essential Ceramides for Skin Repair with Shea Butter Cocoa Butter 72Hrs Long Lasting Moisturization Winter Body Care Fruity Blueberry Aroma Body Butter for Women and Men 200g

mCaffeine Blueberry Swirl Deep Moisturizing Body Butter 5 Essential Ceramides for Skin Repair with Shea Butter Cocoa Butter 72Hrs Long Lasting Moisturization Winter Body Care Fruity Blueberry Aroma Body Butter for Women and Men 200g

About Product: mCaffeine Blueberry Swirl Deep Moisturizing Body Butter is a rich and luxurious formula designed to deeply moisturize and nourish the skin. It is infused with 5 essential ceramides for skin repair, shea butter, and cocoa butter to provide intense hydration and long-lasting moisture. Key Features: - Contains 5 essential ceramides for skin repair - Enriched with shea butter and cocoa butter - Provides 72 hours of long-lasting moisturization - Fruity blueberry aroma - Suitable for both women and men - Comes in a 200g size For whom: This body butter is perfect for anyone looking for a deeply moisturizing and nourishing treatment for their skin. It is ideal for those with dry or dehydrated skin, especially during the winter months when the skin can become more prone to dryness. Pros: - Intensely hydrating formula - Long-lasting moisture - Pleasant fruity aroma - Suitable for both men and women - Contains skin-repairing ceramides Cons: - Some may find the fruity scent too strong - May be too rich for those with oily skin Please note that individual experiences may vary, so it is recommended to do a patch test before regular use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Shea Butter and Cocoa Butter	Vogue India
Brand Strength	20	18	Established brand with strong presence in skincare segment	Brand Equity
Category Momentum	20	15	Growing demand for premium body butters in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body butters	Retail Today
Competition	10	10	Facing strong competition from other established body butter brands	Beauty Insider
Use-case Advantage	5	3	Long-lasting moisturization suitable for winter body care needs	Elle India
Final Market Score	100	86/100 (4.30/5)	Strong brand and ingredient fit, facing competitive market in premium body butter segment