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Macaria Ivanka Intimate Beauty Cream Whitening Brightening Moisturizing for Sensitive Skin Dark Spot Removal Kojic Acid Arbutin Formula Cream for Full Body Fairness Hyperpigmentation 20g

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Macaria Ivanka Intimate Beauty Cream Whitening Brightening Moisturizing for Sensitive Skin Dark Spot Removal Kojic Acid Arbutin Formula Cream for Full Body Fairness Hyperpigmentation 20g
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Whitens, brightens, and moisturizes sensitive skin, targeting dark spots and hyperpigmentation effectively.
  • Provides full body fairness with a lightweight formula for quick absorption, leaving skin nourished.
  • Ideal for individuals with sensitive skin seeking to address discoloration and hyperpigmentation.
  • Formulated with powerful Kojic Acid and Arbutin, suitable for those looking for gentle yet effective skincare.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned body cream with strong feature fit and growing demand.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.5★ 55
Total / Avg 3.50★ 55
Consensus: 3.50★ from 55 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in whitening and brightening sensitive skin
  • Good for dark spot removal and hyperpigmentation
  • Moisturizing formula works well for full body fairness

⚠️ What to Watch

  • Small quantity for the price
  • Some users experienced skin irritation
  • Results may vary depending on individual skin type
Rs.334.00 Rs.360.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty Cream
Key Ingredients Kojic Acid, Arbutin
Size 20g
Benefits Whitening, Brightening, Moisturizing
Target Skin Type Sensitive Skin
Usage Full Body
Pros Effective formula, Convenient size
Cons May cause irritation
Details

Macaria Ivanka Intimate Beauty Cream Whitening Brightening Moisturizing for Sensitive Skin Dark Spot Removal Kojic Acid Arbutin Formula Cream for Full Body Fairness Hyperpigmentation 20g



Key Features: - Contains Kojic Acid and Arbutin for effective skin whitening and brightening - Moisturizes and hydrates sensitive skin - Helps in dark spot removal and reduces hyperpigmentation - Suitable for use on the entire body - Comes in a convenient 20g tube for easy application

For whom: - Ideal for individuals with sensitive skin looking to whiten and brighten their complexion - Suitable for those struggling with dark spots and hyperpigmentation - Perfect for anyone looking for a multitasking cream for their entire body

Pros: - Effective formula with Kojic Acid and Arbutin - Moisturizes and hydrates skin - Helps in reducing dark spots and hyperpigmentation - Convenient size for easy application on the go

Cons: - May not be suitable for those with extremely sensitive skin - Some users may experience mild irritation, it is recommended to do a patch test before full application

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like whitening and moisturizing for sensitive skin. Vogue India
Brand Strength 20 10 Established brand with loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for body creams in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing strong competition from other premium body cream brands. Cosmopolitan India
Use-case Advantage 5 5 Addresses hyperpigmentation and dark spot removal effectively. Femina
Final Market Score 100 66/100 (3.30/5) Competitively positioned body cream with strong feature fit and growing demand.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like whitening and moisturizing for sensitive skin.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for body creams in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from other premium body cream brands.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses hyperpigmentation and dark spot removal effectively.
    Sources: Femina
Summary
Competitively positioned body cream with strong feature fit and growing demand.

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Where to Buy

Flipkart
₹1299.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹1399.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹1499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹1350.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1299.00 2-3 days 4.2/5 Buy Now
Nykaa
1399.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1499.00 N/A 4.3/5 -
Health & Glow
1350.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.334.00 Rs.360.00

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Rs.334.00 Rs.360.00