Safewash Premium 1L Liquid Detergent - Colour Protect & Stai

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Safewash Premium 1L Liquid Detergent - Colour Protect & Stai
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Preserve fabric color and quality with Colour Protect Technology
  • Enjoy 2x stain removal power for tough stains on all fabric types
  • Eco-friendly refill pouch reduces plastic waste and lasts long
  • Ideal for front-loading washing machines, gentle on clothes and environment

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned premium liquid detergent with strong features and competitive pricing.

⭐ Reviews Summary

✅ What Users Love

  • Effective stain removal for various fabric types
  • Color protection technology prevents fading
  • Convenient refill pouch reduces plastic waste

⚠️ What to Watch

  • Scent may be too strong for some users
  • Higher price compared to powder detergents
  • May require multiple washes for tough stains
Rs.115.00 Rs.245.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Model B07CTG9CG3
Price 245.0000
Stain Removal 2x
Fabric Compatibility All Types
Packaging 1L Refill Pouch
Technology Colour Protect
Eco-Friendly Yes
Details
Safewash Front Load Matic Premium Liquid Detergent is a high-quality laundry detergent specifically designed for front-loading washing machines. Formulated with Colour Protect Technology, it helps to keep your clothes looking vibrant and new for longer. The 1L refill pouch is convenient and eco-friendly, reducing plastic waste.

Key Features: - Colour Protect Technology to preserve the vibrancy of clothes - 2x stain removal power for tough stains - Suitable for all types of fabrics, including delicates - Eco-friendly refill pouch packaging

For whom: Ideal for individuals or families with front-loading washing machines who want a powerful detergent that is gentle on clothes and the environment. Perfect for those looking to maintain the quality and color of their fabrics.

Pros: - Effectively removes stains and odors - Preserves color and fabric quality - Eco-friendly packaging - 1L refill pouch lasts a long time

Cons: - May be more expensive upfront compared to other detergents - Not suitable for top-loading washing machines

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Advanced stain removal and color protect technology align well with consumer needs. Livemint, Financial Express
Brand Strength 20 10 Established brand with good reputation in detergent segment. Economic Times, Hindu Business Line
Category Momentum 20 15 Growing demand for premium liquid detergents in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium liquid detergents. Business Today, CNBC TV18
Competition 10 6 Facing strong competition from other established premium liquid detergent brands. Zee Business, Financial Chronicle
Use-case Advantage 5 5 Suitable for all types of fabrics, offering versatility to consumers. Moneycontrol, NDTV Profit
Final Market Score 100 66/100 (3.30/5) Well-positioned premium liquid detergent with strong features and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Advanced stain removal and color protect technology align well with consumer needs.
    Sources: Livemint, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in detergent segment.
    Sources: Economic Times, Hindu Business Line
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium liquid detergents in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium liquid detergents.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from other established premium liquid detergent brands.
    Sources: Zee Business, Financial Chronicle
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for all types of fabrics, offering versatility to consumers.
    Sources: Moneycontrol, NDTV Profit
Summary
Well-positioned premium liquid detergent with strong features and competitive pricing.

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Safewash Front Load Matic Premium Liquid Detergent 1L Refill Pouch with Colour Protect Technology 2x Stain Removal For All Types of Fabrics

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Rs.115.00 Rs.245.00