BubbleNut Wash Laundry Detergent Liquid - All Natural Organic & Pet-Friendly Soap Nuts Based Formula - Sensitive Skin Hypoallergenic Eco-Friendly Biodegradable - 5 Litres

This BubbleNut Wash Laundry Detergent Liquid is a natural and organic laundry detergent that is safe for babies and pets. Made from soap nuts, it is gentle on sensitive skin and hypoallergenic.

Key Features: - All natural and organic ingredients - Safe for babies and pets - Gentle on sensitive skin - Hypoallergenic - Eco-friendly and biodegradable

For whom: This laundry detergent is perfect for anyone with sensitive skin or allergies, as well as families with babies or pets. It is also a great option for those looking to reduce their environmental impact.

Pros: - Safe for sensitive skin - Environmentally friendly - Gentle on fabrics - Effective cleaning power

Cons: - May not be as strong as traditional detergents for tough stains.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size suitable for families, organic formula appeals to sensitive skin consumers.	Livemint, NDTV
Brand Strength	20	15	Established brand with a focus on organic and pet-friendly products.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for eco-friendly laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other organic laundry detergents in the market.	CNBC, India Today
Competition	10	6	Facing competition from both traditional and eco-friendly laundry detergent brands.	Business Line, Financial Express
Use-case Advantage	5	5	Unique soap nuts based formula offers a natural and hypoallergenic alternative.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Organic & pet-friendly laundry detergent with competitive pricing and growing demand in India.

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