Ariel Matic Front Load Detergent Powder 3kg + 1kg Free - Removes 100 Tough Stains - Specially Designed for Washing Machines - Fresh Fragrance - Laundry Detergent for Front Load Machines

Key Features: - Removes 100 tough stains in just one wash - Specially designed for front load washing machines - Comes with a fresh and long-lasting fragrance

For whom: Ideal for households with front load washing machines looking for a powerful and effective detergent powder that can remove tough stains effortlessly.

Pros: - Effective in removing tough stains - Suitable for front load washing machines - Leaves clothes with a fresh and pleasant fragrance

Cons: - May be more expensive compared to regular detergent powders - Not suitable for top load washing machines

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for front load machines with strong stain removal capabilities	Livemint, Financial Express
Brand Strength	20	10	Ariel is a well-established and trusted brand in India	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for laundry detergents in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established detergent brands in India	Moneycontrol, NDTV Profit
Use-case Advantage	5	5	Specifically designed for front load machines, offering convenience	Business Insider
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Front Load Detergent Powder 3kg + 1kg Free is well-positioned in the Indian market for front load machines.

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