Henko Matic Front Load Detergent Powder 2kg with Lintelligent Nano Fibre Lock Technology - Removes Toughest Stains while Keeping Colors Intact

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Henko Matic Front Load Detergent Powder 2kg with Lintelligent Nano Fibre Lock Technology - Removes Toughest Stains while Keeping Colors Intact
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Henko Matic Front Load Detergent Powder 2kg is well-positioned in the premium laundry detergent segment in India.
Rs.370.00 Rs.600.00
Best price from Amazon.in Amazon.in

Details



Key Features: - Lintelligent Nano Fibre Lock Technology - Removes toughest stains from your clothes - Locks fibers color intact

For whom: Ideal for individuals with front load washing machines who want a powerful detergent that can remove tough stains while keeping colors vibrant and clothes looking like new.

Pros: - Powerful stain removal - Color protection technology - Suitable for front load washing machines

Cons: - May not be suitable for top load washing machines or hand washing

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Lintelligent Nano Fibre Lock Technology and color protection align well with consumer preferences for effective and gentle detergents. Hindu Business Line, Financial Express
Brand Strength 20 15 Henko is a well-established brand known for quality and innovation in laundry care. Economic Times, Livemint
Category Momentum 20 10 Strong growth in demand for premium laundry detergents in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced within the premium segment, offering value for money proposition. Business Today, CNBC TV18
Competition 10 9 Facing competition from other premium detergent brands like Ariel and Surf Excel, but unique features provide a competitive edge. Financial Times, The Hindu
Use-case Advantage 5 2 Specifically designed for front load washing machines, catering to a niche but growing market segment. India Today
Final Market Score 100 66/100 (3.30/5) Henko Matic Front Load Detergent Powder 2kg is well-positioned in the premium laundry detergent segment in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

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Henko Matic Front Load Detergent Powder 2kg Lintelligent Nano Fibre Lock Technology Removes Toughest Stains From Your Clothes Locking Fibres Color Intact

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Best price
Rs.370.00 Rs.600.00