INSIGHT HD Conceal Golden Sand Medium Coverage Creamy Texture Lightweight Formula Smudgeproof Waterproof Long Lasting for All Skin Types 8gm

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INSIGHT HD Conceal Golden Sand Medium Coverage Creamy Texture Lightweight Formula Smudgeproof Waterproof Long Lasting for All Skin Types 8gm
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Medium coverage concealer in Golden Sand for a natural finish
  • Creamy texture blends easily into the skin for everyday use
  • Waterproof and smudgeproof formula stays put all day long
  • Lightweight and long-lasting, suitable for all skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned concealer with good market fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 3,459
Total / Avg 3.90★ 3,459
Consensus: 3.90★ from 3,459 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Medium coverage provides natural look
  • Creamy texture makes application smooth
  • Long-lasting formula stays put throughout the day

⚠️ What to Watch

  • May not provide full coverage for blemishes
  • Some users found the shade Golden Sand to be too dark
  • Can be difficult to remove completely
Rs.180.00 Rs.195.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Model B07JD39KHC
Price 225.0000
Coverage Medium
Texture Creamy
Formula Lightweight
Smudgeproof Yes
Waterproof Yes
Long Lasting Yes
Skin Types All
Shade Golden Sand
Weight 8gm
Details

INSIGHT HD Conceal Golden Sand Medium Coverage Creamy Texture Lightweight Formula Smudgeproof Waterproof Long Lasting for All Skin Types 8gm

INSIGHT HD Conceal in Golden Sand is a versatile concealer that provides medium coverage with a creamy texture. Its lightweight formula makes it comfortable to wear all day long.

This concealer is smudgeproof, waterproof, and long-lasting, making it ideal for all skin types. It effectively covers dark circles, blemishes, and imperfections for a flawless finish.

This product is suitable for anyone looking for a reliable concealer that provides good coverage without feeling heavy on the skin. Its golden sand shade is perfect for those with medium skin tones.

Pros: - Medium coverage - Creamy texture - Lightweight formula - Smudgeproof and waterproof - Long-lasting Cons: - Limited shade range - May need to set with powder for oily skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting and smudgeproof formula suitable for all skin types. Vogue India
Brand Strength 20 10 Established brand with loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for concealers in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Standard
Competition 10 6 Facing competition from other popular concealer brands. Femina
Use-case Advantage 5 5 Addresses the need for medium coverage concealers. Elle India
Final Market Score 100 66/100 (3.30/5) Competitively positioned concealer with good market fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting and smudgeproof formula suitable for all skin types.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for concealers in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other popular concealer brands.
    Sources: Femina
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for medium coverage concealers.
    Sources: Elle India
Summary
Competitively positioned concealer with good market fit.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹550.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Flipkart
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Health & Glow
550.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.180.00 Rs.195.00

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