INSIGHT Glitter Makeup Highlighter Mermaid Scale Creamy Formula Blends Easy Light Weight Long Lasting 3 5gm

INSIGHT Glitter Makeup Highlighter Mermaid Scale Creamy Formula Blends Easy Light Weight Long Lasting 3 5gm

The INSIGHT Glitter Makeup Highlighter in Mermaid Scale is a highly pigmented highlighter that adds a touch of shimmer and sparkle to your makeup look. Its creamy formula glides on smoothly and blends easily for a seamless finish.

Key Features:
- Creamy formula
- Easy to blend
- Lightweight on skin
- Long-lasting shimmer

This highlighter is perfect for makeup enthusiasts who love to experiment with different looks and add some extra sparkle to their makeup routine. Whether you're going for a subtle glow or a more dramatic look, this highlighter will help you achieve the desired effect.

Pros:
- Highly pigmented
- Easy to apply
- Long-lasting shimmer

Cons:
- May be too glittery for everyday wear
- Some users may find it a bit difficult to remove

Overall, the INSIGHT Glitter Makeup Highlighter in Mermaid Scale is a versatile and long-lasting product that will elevate your makeup look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like mermaid scale and long-lasting formula stand out in the market.	Elle
Brand Strength	20	15	Strong brand reputation in the beauty industry in India.	Vogue
Category Momentum	20	10	High demand for highlighters & illuminators in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar highlighters in India.	Femina
Competition	10	9	Facing moderate competition from established and emerging brands in the segment.	Cosmopolitan
Use-case Advantage	5	2	Versatile usage scenarios cater to diverse consumer needs.	Grazia
Final Market Score	100	66/100 (3.30/5)	Innovative features and competitive pricing position INSIGHT Glitter Makeup Highlighter well in the Indian market.