e l f Halo Glow Liquid Filter Complexion Booster For A Glowing Soft Focus Look Infused With Hyaluronic Acid Vegan Cruelty Free 2 Fair Light

e l f Halo Glow Liquid Filter Complexion Booster For A Glowing Soft Focus Look Infused With Hyaluronic Acid Vegan Cruelty Free 2 Fair Light

The e.l.f. Halo Glow Liquid Filter is a complexion booster that helps create a glowing, soft-focus look on the skin. Infused with hyaluronic acid, this product is designed to hydrate the skin while providing a radiant finish.

Key Features:
- Creates a glowing, soft-focus look
- Infused with hyaluronic acid for added hydration
- Vegan and cruelty-free formula
- Available in 2 shades: Fair/Light

For whom:
This product is perfect for anyone looking to achieve a dewy, radiant complexion. It is suitable for all skin types, including sensitive skin.

Pros:
- Provides a natural, luminous finish
- Hydrates the skin with hyaluronic acid
- Vegan and cruelty-free

Cons:
- Limited shade range may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for vegan and cruelty-free products	Euromonitor
Brand Strength	20	18	Strong brand reputation for e.l.f. in India	Brandwatch
Category Momentum	20	15	Growing demand for highlighters & illuminators in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing moderate competition from other popular international brands in the segment	Elle
Use-case Advantage	5	5	Offers a versatile glow suitable for various skin tones	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand reputation and feature alignment drive a favorable market position for this vegan highlighter in India.