e l f Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan Cruelty free Light Medium

e l f Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan Cruelty free Light Medium

The e.l.f. Halo Glow Contour Beauty Wand is a liquid contour wand that helps achieve a naturally sculpted look. Its buildable formula allows for customization to achieve your desired level of contouring. This product is vegan and cruelty-free, making it a great option for those looking for ethical beauty products.

Key Features: - Liquid contour wand for easy application - Buildable formula for customizable contouring - Vegan and cruelty-free

For whom: - Anyone looking to sculpt and define their features - Individuals who prefer vegan and cruelty-free beauty products

Pros: - Easy to use and blend - Buildable formula allows for customized contouring - Vegan and cruelty-free

Cons: - Some may prefer powder contour products - Limited shade range for different skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Buildable formula and sculpted look align well with Indian consumers' preferences.	Kantar
Brand Strength	20	18	e.l.f. known for affordable quality products, resonates with Indian consumers.	Euromonitor
Category Momentum	20	15	Growing demand for vegan and cruelty-free beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered, appealing to price-conscious Indian consumers.	Nielsen
Competition	10	5	Facing competition from established and emerging brands in the highlighters & illuminators segment in India.	IRI
Use-case Advantage	5	3	Versatile product suitable for various makeup styles, enhancing its appeal in the Indian market.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand, competitive pricing, and feature fit contribute to a positive market outlook for the e.l.f. Halo Glow Contour Beauty Wand in India.