Morning Fresh Softness 430ml

0 reviews
Morning Fresh Softness 430ml
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Softens fabric for a gentle touch on the skin, leaving clothes feeling comfortable.
  • Leaves clothes smelling fresh and clean with a pleasing fragrance that lasts long.
  • Reduces wrinkles and static cling, adding a subtle shine to your garments.
  • Offers long-lasting freshness that lingers even after days of storage.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,178
Total / Avg 4.40★ 5,178
Consensus: 4.40★ from 5,178 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Leaves clothes feeling soft and comfortable
  • Provides a pleasant and long-lasting fragrance
  • Helps reduce static cling in laundry

⚠️ What to Watch

  • Some users find the scent too strong
  • May cause buildup in washing machines over time
  • Not effective for all fabric types
Rs.120.00 Rs.120.00
Best price from Amazon.in Amazon.in
Key Features
Category Fabric Conditioner
Volume 430 ml
Key Benefits Softness, Freshness, Shine
Fragrance Long-lasting
Usage Compatible with all washing machines
Target Audience Families, Individuals
Pros Softens fabric, Reduces wrinkles, Fresh fragrance
Cons Strong fragrance for some, Not suitable for sensitive skin
Details
About Product: Comfort After Wash Morning Fresh Fabric Conditioner is a fabric softener that helps to keep your clothes soft, fresh, and fragrant after every wash. It contains a unique formula that not only softens the fabric but also adds a long-lasting fresh fragrance.

Key Features: - Softens fabric for a gentle touch on the skin - Leaves clothes smelling fresh and clean - Helps to reduce wrinkles and static cling - Adds a subtle shine to your garments - Long-lasting freshness that lingers even after days of storage

For whom: This fabric conditioner is suitable for anyone looking to keep their clothes soft, fresh, and fragrant. It is ideal for families, individuals, or anyone who wants to elevate their laundry experience.

Pros: - Leaves clothes feeling soft and comfortable - Fresh and pleasing fragrance that lasts long - Helps to reduce wrinkles and static cling - Easy to use and compatible with all washing machines

Cons: - Some users may find the fragrance too strong - May not be ideal for those with sensitive skin or allergies to fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like comfort, softness, shine, and freshness. Livemint, Financial Express
Brand Strength 20 15 Established brand with loyal customer base. Economic Times, Hindu Business Line
Category Momentum 20 10 Growing demand for fabric softeners in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, CNBC TV18
Competition 10 6 Facing moderate competition from established and new brands. Outlook India, Moneycontrol
Use-case Advantage 5 5 Addresses the need for long-lasting freshness in fabrics. India Today, Times of India
Final Market Score 100 66/100 (3.30/5) Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like comfort, softness, shine, and freshness.
    Sources: Livemint, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with loyal customer base.
    Sources: Economic Times, Hindu Business Line
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for fabric softeners in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and new brands.
    Sources: Outlook India, Moneycontrol
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for long-lasting freshness in fabrics.
    Sources: India Today, Times of India
Summary
Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.

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Where to Buy

Amazon India
₹299.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹299.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
299.00 2-3 days 4.2/5 Buy Now
Flipkart
320.00 3-5 days 4.0/5 Buy Now
Big Bazaar
299.00 N/A 4.3/5 -
Reliance Fresh
310.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.120.00 Rs.120.00

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Comfort After Wash Morning Fresh Fabric Conditioner Fabric Softener For Softness Shine And Long Lasting Freshness 430 ml

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