Lily Fresh Pink Liquid 220ml Comfort Fabric Conditioner

Comfort Fabric Conditioner Lily Fresh Pink Liquid is a premium quality fabric softener that helps keep your clothes feeling soft and smelling fresh for longer periods of time.

Key Features:

1. Infused with a delightful Lily Fresh Pink fragrance.
2. Helps reduce wrinkles and static cling.
3. Makes ironing easier.
4. Suitable for handwashing, soaking, and machine washing.
5. Dermatologically tested.

For whom:

This fabric conditioner is perfect for anyone who wants their clothes to feel soft and smell amazing after every wash. It is ideal for families, individuals, and those with sensitive skin.

Pros:

1. Leaves clothes feeling soft and smooth.
2. Long-lasting fragrance.
3. Helps clothes retain their shape and color.

Cons:

1. Some users may find the fragrance too strong.
2. May not be suitable for those with fragrance sensitivities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique features like long-lasting fragrance.	Retail360
Brand Strength	20	18	Established brand with strong consumer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for fabric conditioners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products.	PriceTrack
Competition	10	5	Facing strong competition from established and new brands.	Euromonitor
Use-case Advantage	5	3	Specifically formulated for Indian climate conditions.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Lily Fresh Pink Liquid Comfort Fabric Conditioner well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
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