Morning Fresh Softness 430ml

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Softens fabric for a gentle touch on the skin, leaving clothes feeling comfortable.
Leaves clothes smelling fresh and clean with a pleasing fragrance that lasts long.
Reduces wrinkles and static cling, adding a subtle shine to your garments.
Offers long-lasting freshness that lingers even after days of storage.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	5,178
Total / Avg	4.40★	5,178

Consensus: 4.40★ from 5,178 total reviews

Rs.120.00 Rs.120.00

Best price from

Amazon.in

Details

About Product: Comfort After Wash Morning Fresh Fabric Conditioner is a fabric softener that helps to keep your clothes soft, fresh, and fragrant after every wash. It contains a unique formula that not only softens the fabric but also adds a long-lasting fresh fragrance.

Key Features: - Softens fabric for a gentle touch on the skin - Leaves clothes smelling fresh and clean - Helps to reduce wrinkles and static cling - Adds a subtle shine to your garments - Long-lasting freshness that lingers even after days of storage

For whom: This fabric conditioner is suitable for anyone looking to keep their clothes soft, fresh, and fragrant. It is ideal for families, individuals, or anyone who wants to elevate their laundry experience.

Pros: - Leaves clothes feeling soft and comfortable - Fresh and pleasing fragrance that lasts long - Helps to reduce wrinkles and static cling - Easy to use and compatible with all washing machines

Cons: - Some users may find the fragrance too strong - May not be ideal for those with sensitive skin or allergies to fragrances

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like comfort, softness, shine, and freshness.	Livemint, Financial Express
Brand Strength	20	15	Established brand with loyal customer base.	Economic Times, Hindu Business Line
Category Momentum	20	10	Growing demand for fabric softeners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from established and new brands.	Outlook India, Moneycontrol
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in fabrics.	India Today, Times of India
Final Market Score	100	66/100 (3.30/5)	Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers key features like comfort, softness, shine, and freshness.

Sources: Livemint, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with loyal customer base.

Sources: Economic Times, Hindu Business Line
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for fabric softeners in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Today, CNBC TV18
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and new brands.

Sources: Outlook India, Moneycontrol
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for long-lasting freshness in fabrics.

Sources: India Today, Times of India

Summary

Morning Fresh Fabric Softener 430ml positioned well in growing Indian fabric softener market.

Quick Compare

Morning Fresh Softness 430ml

Rs.120.00

⭐ Reviews Summary

✅ What Users Love

Leaves clothes feeling soft and comfortable
Provides a pleasant and long-lasting fragrance
Helps reduce static cling in laundry

⚠️ What to Watch

Some users find the scent too strong
May cause buildup in washing machines over time
Not effective for all fabric types

Dettol Handwash Refill 675ml - Germ Defence

Rs.218.00

⭐ Reviews Summary

✅ What Users Love

Good value for money with buy 1 get 1 free offer
Effective germ defence formula for better protection
Convenient refill option for long-lasting use

⚠️ What to Watch

Some users find the scent too strong
Refill packaging can be messy to use
Not suitable for sensitive skin due to strong formula

Schwarzkopf Hydrating Hair Mask 500ml

Rs.660.00

⭐ Reviews Summary

✅ What Users Love

Effectively hydrates and moisturizes dry and damaged hair.
Leaves hair feeling soft, smooth, and healthy.
Suitable for both men and women, making it versatile.

⚠️ What to Watch

Some users report a heavy residue after use.
May not work well for all hair types, particularly fine hair.
Higher price point compared to similar products.

Comfytemp Cramp Relief Massager - Heat & Massage

Rs.1,999.00

⭐ Reviews Summary

✅ What Users Love

Effective in relieving menstrual cramps
Convenient and portable design
Variety of heat levels and massage modes

⚠️ What to Watch

Some users found the heat levels to be too intense
Battery life could be longer
Instructions for use could be clearer

Where to Buy

Amazon India

₹299.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹320.00

3-5 days · ⭐ 4.0/5

Buy

Big Bazaar

₹299.00

N/A · ⭐ 4.3/5

Reliance Fresh

₹310.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	299.00	2-3 days	4.2/5	Buy Now
Flipkart	320.00	3-5 days	4.0/5	Buy Now
Big Bazaar	299.00	N/A	4.3/5	-
Reliance Fresh	310.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Comfort After Wash Morning Fresh Fabric Conditioner Fabric Softener For Softness Shine And Long Lasting Freshness 430 ml In Stock	Rs.120.00 Rs.120.00 COD	GO TO STORE GO TO STORE
Comfort After Wash Morning Fresh Fabric Conditioner Fabric Softener For Softness Shine And Long Lasting Freshness 430 ml In Stock COD