Pilgrim Hair Serum 100ml - Smooth & Shine 100 Ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly smooth and shine dry, frizzy hair
  • Controls frizz for soft, manageable hair
  • Nourishing argan oil hydrates and repairs
  • Works on all hair types, men and women

Market-Based Score (India)

66/100 (3.30/5)
Decent
Argan oil hair serum positioned well in the competitive Indian hair care market.
Rs.425.00 Rs.500.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Serum
Model B0836Y4TT2
Price 500.0000
Volume 100 ml
Key Ingredients Argan Oil
Target Dry, Frizzy Hair
Benefits Instant Shine, Smoothness, Anti-Frizz
Suitable For Unisex
Application Damp and Dry Hair
Details
This Pilgrim Argan Oil Hair Serum is specially formulated to target dry, frizzy hair and provide instant shine and smoothness. It helps control frizz and leaves your hair feeling soft and manageable.

Key features of this hair serum include its use of argan oil, which is known for its nourishing and moisturizing properties. It helps to hydrate and repair damaged hair, while also providing a protective barrier against heat styling and environmental damage.

This hair serum is suitable for both men and women who struggle with dry, frizzy hair and are looking for a solution to help smooth and tame their locks. It works well on all hair types and can be used on both damp and dry hair.

Pros of this hair serum include its lightweight formula that won't weigh down your hair, its ability to provide instant shine and smoothness, and its long-lasting frizz control.

Cons may include the scent, which some users may find too strong, and the price, as it may be on the higher end compared to other hair serums.

Overall, this Pilgrim Argan Oil Hair Serum is a great option for those looking to combat dry, frizzy hair and achieve a smooth, shiny finish.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Argan oil known for its effectiveness in controlling frizz and adding shine to hair. Vogue India
Brand Strength 20 10 Established brand with a loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for hair care products in the Indian market. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market. Retail Today
Competition 10 10 Facing strong competition from other established hair serum brands in India. Beauty Insider
Use-case Advantage 5 3 Addresses the common problem of frizzy and dry hair for both men and women. Elle India
Final Market Score 100 66/100 (3.30/5) Argan oil hair serum positioned well in the competitive Indian hair care market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Argan oil known for its effectiveness in controlling frizz and adding shine to hair.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hair care products in the Indian market.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other established hair serum brands in India.
    Sources: Beauty Insider
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the common problem of frizzy and dry hair for both men and women.
    Sources: Elle India
Summary
Argan oil hair serum positioned well in the competitive Indian hair care market.

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Price Comparison

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Pilgrim Argan Oil Hair Serum For Dry Frizzy Hair Hair Smoothing Smoothing Control Of Frizzy Dry Hair Instant Shine Smoothness Soft Hair Anti Frizz For Unisex 100 Ml Pack of 1

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Rs.425.00 Rs.500.00