Fixderma Shadow Tinted Sunscreen SPF 50 PA with Vitamin E - Even Tone Foundation Finish - Lightweight Broad Spectrum UVA UVB Protection for All Skin Types - 30g

Fixderma Shadow Tinted Sunscreen SPF 50 PA is a versatile sunscreen that not only provides high SPF protection but also offers vitamin E for added nourishment. It has a tinted foundation-like finish, making it perfect for those who prefer a bit of coverage along with their sun protection.

Key features of this sunscreen include its lightweight formula, broad spectrum protection against UVA and UVB rays, and its suitability for all skin types. The tinted finish helps to even out skin tone and provide a natural-looking glow.

This product is ideal for individuals who are looking for a multi-functional sunscreen that not only protects their skin from sun damage but also provides a touch of coverage for a more polished look. It is suitable for all skin types, including sensitive skin.

Pros: Provides high SPF protection, tinted finish for added coverage, lightweight formula, suitable for all skin types, includes vitamin E for added nourishment.

Cons: May not provide enough coverage for those seeking a full makeup look, tint may not match all skin tones perfectly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 PA with Vitamin E and lightweight formula align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	15	Fixderma is a well-known brand in the skincare segment in India.	Brandwatch
Category Momentum	20	10	Growing demand for sun protection products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from established sunscreen brands offering similar features.	Nielsen
Use-case Advantage	5	5	Provides both sun protection and foundation finish, catering to dual needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fixderma Shadow Tinted Sunscreen SPF 50 PA with Vitamin E is well-positioned in the Indian market with its competitive pricing and dual benefits.

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