Enshine Detangling Serum Argan Oil Serum with Marula Oil for Smooth Hair Heat Protectant for Hair Frizz Free Shinier Hair Serum Lustrous Shine

Enshine Detangling Serum Argan Oil Serum with Marula Oil for Smooth Hair Heat Protectant for Hair Frizz Free Shinier Hair Serum Lustrous Shine

Enshine Detangling Serum is a nourishing hair serum infused with Argan Oil and Marula Oil, designed to smooth and detangle hair while providing heat protection.

Key Features:
- Contains Argan Oil and Marula Oil for added nourishment
- Helps to smooth and detangle hair
- Provides heat protection
- Helps to reduce frizz and add shine to the hair

For whom:
This serum is ideal for anyone looking to improve the overall health and appearance of their hair. It is especially beneficial for those with dry, frizzy, or damaged hair.

Pros:
- Nourishes and protects hair
- Helps to detangle and smooth hair
- Adds shine and reduces frizz
- Provides heat protection

Cons:
- Some users may find the scent to be too strong
- May be too heavy for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of Argan Oil and Marula Oil for effective hair nourishment.	Vogue India
Brand Strength	20	18	Established brand with positive reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair serums.	Forbes India
Competition	10	8	Facing strong competition from established and emerging hair serum brands.	Business Standard
Use-case Advantage	5	5	Effective heat protectant and frizz control for Indian climate.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative hair serum with strong brand backing, facing competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—