Pilgrim Argan Oil Hair Serum For Dry Frizzy Hair Hair Smoothing Smoothing Control Of Frizzy Dry Hair Instant Shine Smoothness Soft Hair Anti Frizz For Unisex 100 Ml Pack of 1

This Pilgrim Argan Oil Hair Serum is specially formulated to target dry, frizzy hair and provide instant shine and smoothness. It helps control frizz and leaves your hair feeling soft and manageable.

Key features of this hair serum include its use of argan oil, which is known for its nourishing and moisturizing properties. It helps to hydrate and repair damaged hair, while also providing a protective barrier against heat styling and environmental damage.

This hair serum is suitable for both men and women who struggle with dry, frizzy hair and are looking for a solution to help smooth and tame their locks. It works well on all hair types and can be used on both damp and dry hair.

Pros of this hair serum include its lightweight formula that won't weigh down your hair, its ability to provide instant shine and smoothness, and its long-lasting frizz control.

Cons may include the scent, which some users may find too strong, and the price, as it may be on the higher end compared to other hair serums.

Overall, this Pilgrim Argan Oil Hair Serum is a great option for those looking to combat dry, frizzy hair and achieve a smooth, shiny finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Argan oil known for its effectiveness in controlling frizz and adding shine to hair.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	10	Facing strong competition from other established hair serum brands in India.	Beauty Insider
Use-case Advantage	5	3	Addresses the common problem of frizzy and dry hair for both men and women.	Elle India
Final Market Score	100	66/100 (3.30/5)	Argan oil hair serum positioned well in the competitive Indian hair care market.

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