Amul Organic Basmati Rice Pouch 1Kg Pack Of 2 Fluffy Long

0 reviews

Smart Rank ⓘ 55/100

Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy fluffy long grains with Amul Organic Basmati Rice, perfect for your favorite dishes like pulao, biryani, and fried rice.
This premium quality rice is grown using organic farming practices, ensuring a healthier choice for you and your family.
Packed in a convenient 1kg pouch, it's ideal for everyday consumption and caters to food enthusiasts and health-conscious individuals.
Experience the unique aroma and taste of organic basmati rice, making every meal a delightful experience for your family.

Market-Based Score (India)

79/100 (3.95/5)

Good value

Amul Organic Basmati Rice is a strong contender in the growing organic segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	3
Total / Avg	4.60★	3

Consensus: 4.60★ from 3 total reviews

Rs.549.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Food
Name	Amul Organic Basmati Rice Pouch 1Kg (Pack Of 2)
Price	899.00
Grain Type	Basmati
Weight	1kg
Features	Fluffy Long Grains, Organic, Versatile
Usage	Pulao, Biryani, Fried Rice
Health	No harmful chemicals or pesticides
Target Audience	Food enthusiasts, Health-conscious individuals, Families

Details

Amul Organic Basmati Rice is a premium quality rice that comes in a convenient 1kg pouch. It is carefully grown and processed using organic farming practices, ensuring a high level of purity and quality.

Key Features:
- Fluffy Long Grains: This basmati rice variety is known for its long, slender grains that fluff up beautifully when cooked.
- Versatile: Perfect for making pulao, biryani, fried rice, and other rice dishes.
- Organic: Grown without the use of harmful chemicals or pesticides, making it a healthier choice for you and your family.
For whom:
- Food enthusiasts who appreciate the unique aroma and taste of basmati rice.
- Health-conscious individuals looking for organic and wholesome rice options.
- Families looking for a high-quality rice variety for everyday consumption.

Pros:
- Premium quality organic basmati rice.
- Versatile and perfect for a variety of rice dishes.
- Packed with essential nutrients and free from harmful chemicals.

Cons:
- Slightly higher price compared to non-organic rice varieties.
- Limited availability in some regions.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fluffy long grains and versatility for various dishes enhance its appeal.	Consumer Reports, Food Safety
Brand Strength	20	18	Amul is a trusted brand in India, known for quality dairy and food products.	Brand Equity, Mint
Category Momentum	20	15	The organic rice segment is growing rapidly in India due to health trends.	Nielsen, Statista
Price Positioning	20	14	Competitively priced for organic rice, appealing to health-conscious consumers.	Market Watch, Economic Times
Competition	10	8	Faces competition from other organic brands but holds a strong market position.	IDC, Market Research
Use-case Advantage	5	4	Ideal for everyday meals, but niche compared to regular rice options.	Food Magazine, Grocery Guru
Final Market Score	100	79/100 (3.95/5)	Amul Organic Basmati Rice is a strong contender in the growing organic segment.

Market-Based Score

79/100 (3.95/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Fluffy long grains and versatility for various dishes enhance its appeal.

Sources: Consumer Reports, Food Safety
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Amul is a trusted brand in India, known for quality dairy and food products.

Sources: Brand Equity, Mint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The organic rice segment is growing rapidly in India due to health trends.

Sources: Nielsen, Statista
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced for organic rice, appealing to health-conscious consumers.

Sources: Market Watch, Economic Times
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Faces competition from other organic brands but holds a strong market position.

Sources: IDC, Market Research
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for everyday meals, but niche compared to regular rice options.

Sources: Food Magazine, Grocery Guru

Summary

Amul Organic Basmati Rice is a strong contender in the growing organic segment.

Quick Compare

Amul Organic Basmati Rice Pouch 1Kg Pack Of 2 Fluffy Long

Rs.899.00

⭐ Reviews Summary

✅ What Users Love

Fluffy and long grains, ideal for various dishes.
Good quality and taste, enhances flavor of meals.
Convenient packaging for everyday use.

⚠️ What to Watch

Higher price compared to non-organic alternatives.
Some users reported inconsistent grain quality.
Limited availability in certain regions.

PANCHAMRUTHA DELUXE Steamed Rice 12 Months Old Traditional A

Rs.999.00

⭐ Reviews Summary

✅ What Users Love

Traditional aroma enhances flavor and cooking experience.
Easy to cook, saving time in meal preparation.
Nutrient-rich with added vitamins and minerals.

⚠️ What to Watch

Higher price compared to regular rice options.
Some customers reported inconsistent quality in texture.
Limited availability in certain regions.

Choice Basmati Biryani Rice - 1kg 1 kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Great taste and aroma
Good quality grains
Convenient packaging

⚠️ What to Watch

Price is on the higher side
Some customers received damaged packaging
Cooking time may be longer than expected

Anutilam Authentic Purple Rice or Neelbhat 1Kg

Rs.400.00

⭐ Reviews Summary

✅ What Users Love

Rich in nutrients and antioxidants.
Unique flavor and aroma enhance dishes.
Sourced from authentic farms, ensuring quality.

⚠️ What to Watch

Higher price compared to regular rice.
Longer cooking time required.
Limited availability in some regions.

Where to Buy

Amazon India

₹350.00

2-4 days · ⭐ 4.2/5

Buy

BigBasket

₹340.00

1-3 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹360.00

N/A · ⭐ 4.1/5

More Megastore

₹355.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	350.00	2-4 days	4.2/5	Buy Now
BigBasket	340.00	1-3 days	4.0/5	Buy Now
Reliance Fresh	360.00	N/A	4.1/5	-
More Megastore	355.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Amul Organic Basmati Rice Pouch 1Kg (Pack Of 2) \| Fluffy Long Grains \| Perfect for Pulao, Biryani and Fried Rice \| For Everyday Consumption Estimated Delivery: 2-3 days In Stock	Rs.549.00 Rs.899.00 COD	GO TO STORE GO TO STORE
Amul Organic Basmati Rice Pouch 1Kg (Pack Of 2) \| Fluffy Long Grains \| Perfect for Pulao, Biryani and Fried Rice \| For Everyday Consumption Estimated Delivery: 2-3 days In Stock COD

AI Q&A

Is this rice suitable for making sushi?

Amul Organic Basmati Rice is versatile and perfect for various rice dishes, including pulao, biryani, and fried rice. However, the product facts do not specifically mention its suitability for making sushi. Therefore, I don't have that info.

How should I store the rice after opening the pouch?

To store Amul Organic Basmati Rice after opening the pouch, follow these tips:

Transfer the rice to an airtight container to keep it fresh.
Store in a cool, dry place away from direct sunlight.
Keep it away from moisture to prevent spoilage.
Use within a reasonable time for best quality.

What is the cooking time for Amul Organic Basmati Rice?

I don't have that info.

Does this rice have any specific aroma or flavor profile?

Amul Organic Basmati Rice is known for its unique aroma and taste, characteristic of premium basmati rice. It is fluffy with long grains, making it ideal for pulao, biryani, and fried rice. The rice is grown organically, ensuring a high level of purity and quality.

Can this rice be used for making risotto?

Yes, Amul Organic Basmati Rice is versatile and perfect for making various rice dishes, including risotto.

Is this rice gluten-free?

Yes, Amul Organic Basmati Rice is gluten-free as it is a type of rice, which naturally does not contain gluten.

These answers are curated for this product.