PANCHAMRUTHA DELUXE Steamed Rice 12 Months Old Traditional A

0 reviews

Smart Rank ⓘ 47/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Premium quality rice aged for 12 months for enhanced aroma and flavor
Enriched with 9 essential vitamins and minerals for added nutrients
Convenient 1000g pack, easy to cook for a healthier meal option
Ideal choice for those seeking nutritious, flavorful, and easy-to-prepare rice

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned traditional aroma rice with added nutrients, facing competition in the Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.7★	3
Total / Avg	4.70★	3

Consensus: 4.70★ from 3 total reviews

Rs.245.00 Rs.999.00

Best price from

Amazon.in

Details

This PANCHAMRUTHA DELUXE Sona Masuri Steamed Rice is a premium quality rice that is aged for 12 months to enhance its traditional aroma and flavor.

Key Features:
- Easy to cook
- Enriched with nutrients
- Fortified with 9 essential vitamins & minerals
- 1000 gram pack

For whom:
Ideal for anyone looking for a healthier and more nutritious rice option that is also easy to prepare.

Pros:
- Rich traditional aroma and flavor
- Nutrient-rich with added vitamins and minerals
- Convenient packaging for easy storage

Cons:
- Slightly higher price compared to regular rice varieties

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with 9 vitamins & minerals, catering to health-conscious consumers.	Business Today, The Hindu
Brand Strength	20	10	Established brand with loyal customer base.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional aroma rice in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar fortified rice products.	Financial Express, India Today
Competition	10	6	Facing competition from other established rice brands in the market.	CNBC, Zee Business
Use-case Advantage	5	5	Easy to cook, suitable for daily consumption in Indian households.	Outlook, NDTV
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional aroma rice with added nutrients, facing competition in the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Enriched with 9 vitamins & minerals, catering to health-conscious consumers.

Sources: Business Today, The Hindu
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional aroma rice in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar fortified rice products.

Sources: Financial Express, India Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established rice brands in the market.

Sources: CNBC, Zee Business
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Easy to cook, suitable for daily consumption in Indian households.

Sources: Outlook, NDTV

Summary

Well-positioned traditional aroma rice with added nutrients, facing competition in the Indian market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	PANCHAMRUTHA DELUXE Sona Masuri Steamed Rice 12 Months Old Traditional Aroma Rice \| Easy To Cook \| Enriched With Nutrients Fortified Rice (Added 9 Vitamins & Minerals) (1000 gram) Estimated Delivery: 2-3 days In Stock	Rs.245.00 Rs.999.00 COD	GO TO STORE GO TO STORE
PANCHAMRUTHA DELUXE Sona Masuri Steamed Rice 12 Months Old Traditional Aroma Rice \| Easy To Cook \| Enriched With Nutrients Fortified Rice (Added 9 Vitamins & Minerals) (1000 gram) Estimated Delivery: 2-3 days In Stock COD